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Tara Rohani

Articles by

Tara Rohani

Interactive Producer & Project Manager.

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Six Best Practices to Drive ROI for Your Facebook Campaign

February 4th, 2013
Filed Under: Engage, Events, Facebook, Facebook Advertising, Facebook Campaigns, Social Media Measurement, Social/Apps

What are 6 things you can do to improve the ROI of your latest Facebook campaign? Jared Roy shared best practices at Engage 2013; and we’re sharing them with you here.

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3 Ways Brands Can Launch a Successful Social Media Holiday Campaign

December 4th, 2012
Filed Under: Ads, Advertising, Digital Marketing, Facebook, Featured, Social, Social/Apps

Each year we see more social media marketing campaign promotions for eCommerce brands during the holidays. There are three commonly used social media campaigns that can help your brand regardless of the stage of your social media marketing presence.

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Why Focus on User Experience Rather Than Engagements in Your Social Media Campaign?

March 22nd, 2012
Filed Under: Facebook, Social, Social/Apps

Today, it’s no longer a hassle for a user to unsubscribe from a mailing list or unlike a brand; therefore creating a good experience is key to retaining a fan and creating incentive for them to share among their social networks.

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