Director of User Experience, Justin Garrity, launched the ground-breaking Analytics 10 at Engage down in San Francisco. Webtrends Analytics 10 is unified analytics for social, mobile and web. So simple to use, with auto-magic campaign management built in. If everyone on your team has access to a complete picture of your brand online, how will
#wareagle Wins BCS, but #goducks Wins the Buzz
Based here in Oregon, Webtrends shares the following information with heavy hearts and a bit of a hungover brain. Comparing the two schools’ major hashtags for the BCS national championship game, the Auburn Tigers (#wareagle) may have won the game (ARGH!), but the Oregon Ducks (#goducks) won the buzz championship. Total Tweets: #wareagle: 9,912 #goducks:
B2B Marketing Tips from MarketingSherpa’s Conference
I presented at and attended the MarketingSherpa B2B Summit here near Boston today. Great conference with some very smart folks. I’m bringing home truly useful tips, (as well as recharged batteries) but my favorites were from Brian Carroll (startwithalead.com). He talked about how sales and marketing can better co-exist. Agree on the definition of a
Ad Age and Wired Ask: “Is the Web Dead?”
Earlier this year, our execs traveled the country talking to analysts and press about our vision: the web is dead, and digital marketers’ attention need to grow beyond it to social and mobile. We borrowed the name of “The Splinternet” from Forrester’s Josh Bernhoff. This decentralized web concept is starting gain traction — in the
Content Tactics: One Person will Write. Two People will Stare At Each Other.
I’m not sure that content creation falls into any categories that our blog readers care about, but as a marketer, creating content is one of those things that’s more art (read: “smoke and mirrors”) than science. Having properly lowered your expectations for this article, here’s a few tips for getting other people to write for
Iterating in the Real World: Iterative Marketing, Part 3
This is the 3rd installment of Justin Spohn‘s Iterative Marketing series. You might want to catch up on the first two: Part 1: The Ishtar Problem Part 2: Culture for Change Optimize the Middle For most of us working in marketing, our time is measured in increments of “campaigns” — discreet units of work with
How Big Brands Attack Facebook Marketing: Webinar, June 25
Big brands take Facebook seriously. Why? According to Syncapse 68% of Facebook Fans indicate they are very likely to recommend a product. Facebook fans reported spending $71.84 more per year than non fans. The most valuable fan in the survey was that of McDonald’s who presented an annual value to the organization of $508.16. So