Executives who blog
As Vice President of Product Management, Jeff is focused on strategic product management, including market analysis, product roadmap, competitive intelligence, partner solutions, and market differentiation. The product management team ensures that the product and platform strategies meet customer requirements and have a profitable position within the marketplace. Currently on his second stint at Webtrends, Jeff is one of the early innovators and leaders in the web analytics industry. In 2000, he launched the first cloud business at Webtrends, and was instrumental in shifting the web analytics industry from its early IT-oriented approach to the business-focused solution that it is today. Jeff has also led new product development initiatives for Dex Online – spearheading early online advertising solutions for local businesses, and led marketing and product management at Aisle7, developing technology-based shopper marketing programs for retailers. Jeff holds an MBA from the University of Minnesota and a BA from Augsburg College.
As Chief Executive Officer of Webtrends, Joe Davis leads the company’s business strategy and worldwide operations. Bringing more than 25 years of technology experience, Joe is well established at spearheading growth and innovation in the digital marketing and web analytics space. He made a notable mark in the industry as Chief Executive Officer of Coremetrics where his vision built Coremetrics into a leader in cloud-based software for web, social and mobile marketing while growing revenues over 10x before the company was acquired by IBM in 2010. Most recently, Joe was the Chief Executive Officer of Tocata, a technology company specializing in mobile ecommerce. Prior to his time at Coremetrics, Joe led worldwide development, strategy, marketing and customer support operations for the CRM business arm within PeopleSoft, and was president of the Nortel Networks eBusiness division. Joe earned his MBA from Stanford’s Graduate School of Business and holds a B.S. and M.S. in Applied Mechanics from the University of California, San Diego.
As Vice President of Marketing, Kathy is responsible for all marketing activities at Webtrends encompassing the areas of corporate, product and demand generation. She’s focused on developing and executing marketing and communications strategy to support business growth while enhancing brand equity and awareness. Kathy brings more than 30 years of marketing and communications experience to Webtrends, most recently working as the Vice President of Residential Business for PECI, an Oregon-based nonprofit focusing on energy efficiency solutions for the residential sector. She has a long history in marketing at Hewlett-Packard, holding various marketing positions, representing HP’s hardware and services product lines in both domestic and international environments. Throughout her career, Kathy has been instrumental in identifying emerging and new market opportunities for handhelds, all-in-one devices, home inkjet printers and internet products and services. Throughout her career she has been a champion for creating exceptional experiences for her customers using data-driven insights. She’s also passionate about building high-performance teams through collaboration. Kathy holds a B.S. degree from Oregon State University.
John brings seven years of experience managing online advertising strategy, for enterprises across every vertical, to Webtrends clients. He uses a creative approach to develop unique ad solutions, custom tailored for specific business objectives. And he loves the challenge of integrating new ad technologies whenever possible.
Steve is responsible for the Webtrends’ digital analytics product line and Webtrends Streams. Steve has 23 years in the software industry with responsibilities spanning software development, technical consulting, database and systems architecture, SaaS and application hosting strategy, services and product marketing.
Tom oversees the European and Australian Optimize client services teams responsible for delivering to Webtrends’ clients’ the 360-degree conversion optimization strategies that increase site conversion, content relevance and marketing ROI. Over five years in the conversion optimization industry, Tom has worked directly with more than 100 companies spanning multiple verticals and countries, and has realized 1,000s of successful testing and targeting projects.
Joe brings over 5 years of Online Marketing experience to the Webtrends team. He spends his days driving client strategy and diving into the weeds of all things Paid Search, SEO, Display and Social. He enjoys integrating all of these efforts into one cohesive online marketing strategy.
The Engage team of bloggers are covering the conference for Webtrends and sponsors. Ready to Engage?
Vladimir develops cutting-edge science for the Webtrends products. He has more than 20 years of experience in the high-tech industry and in Academia. He publishes regularly in scientific journals and holds several patents. Vladimir received his Ph.D. in Electrical Engineering from the University of Washington, Seattle.
An obsessed and passionate marketer and designer determined to help brands create customer experiences people love.
Tom is Director of Solutions Engineering on the Enterprise Engagement team at NewsGator. He specializes in solution architecture, development, customization, and systems integrations. Tom has been an IT professional since 2003 after graduating with a Bachelor’s Degree in Information Systems from University of Texas in San Antonio.
Eric T. Peterson
Eric T. Peterson is the founder of Web Analytics Demystified, Inc. and the author of Web Analytics Demystified, Web Site Measurement Hacks, andThe Big Book of Key Performance Indicators. Mr. Peterson frequently presents on web analytics, is often cited in articles about digital measurement, and has been blogging on the subject since 2004.
Margaret is a marketing professional with 15+ years of experience in building sales enablement, B2B strategy, and executive engagement programs. Prior to joining Velocidi, she served as SVP of Marketing at Gerson Lehrman Group (GLG)—the world’s leading expert network. She has led marketing organizations at Siebel Systems—where she was a member of the Siebel Systems CEO’s Circle—and served as VP of Marketing at Telecom Ireland US (eircom).
Mike is a technically strong global professional with proven experiences in Alliances & Relationship Management. He has over 15 years of experience in software, IT, intellectual property (IP), partnerships, alliances, 3rd party vendors, business development, operations, and marketing.