Executives who blog
My current role at Webtrends is leading the Engineering and Hosted Operations teams. Webtrends provides both On-Demand (SaaS) and On-Premise software solutions, is a global company offering services and solutions to over 20,000 customers from medium sized business to large, Fortune 1000 enterprises.
As head of product strategy, Jeff is responsible for ensuring that Webtrends solutions effectively meet our client's ever-evolving digital marketing needs. An early pioneer and recognized leader in web analytics, Jeff joined Webtrends in 2000, launching one of the industry's first SaaS solutions for digital intelligence. Please share your great ideas with me!
Stacia is part of the digital marketing team at Webtrends. Her expertise lies in creating corporate marketing programs. She loves data and fitting those tiny details into a bigger online picture.
John brings seven years of experience managing online advertising strategy, for enterprises across every vertical, to Webtrends clients. He uses a creative approach to develop unique ad solutions, custom tailored for specific business objectives. And he loves the challenge of integrating new ad technologies whenever possible.
Prior to joining Webtrends, Michael held various sales and marketing positions in the Enterprise Content Management (ECM) and eCommerce spaces at IBM, FileNet, BroadVision and Comarco Wireless Technologies. Michael's solid mix of international technical, sales and marketing experience allows him to share a unique and broad perspective of the Information Management space.
Steve is responsible for the Webtrends’ digital analytics product line and Webtrends Streams. Steve has 23 years in the software industry with responsibilities spanning software development, technical consulting, database and systems architecture, SaaS and application hosting strategy, services and product marketing.
Tom oversees the European and Australian Optimize client services teams responsible for delivering to Webtrends’ clients’ the 360-degree conversion optimization strategies that increase site conversion, content relevance and marketing ROI. Over five years in the conversion optimization industry, Tom has worked directly with more than 100 companies spanning multiple verticals and countries, and has realized 1,000s of successful testing and targeting projects.
Joe brings over 5 years of Online Marketing experience to the Webtrends team. He spends his days driving client strategy and diving into the weeds of all things Paid Search, SEO, Display and Social. He enjoys integrating all of these efforts into one cohesive online marketing strategy.
Vladimir develops cutting-edge science for the Webtrends products. He has more than 20 years of experience in the high-tech industry and in Academia. He publishes regularly in scientific journals and holds several patents. Vladimir received his Ph.D. in Electrical Engineering from the University of Washington, Seattle.
The Engage team of bloggers are covering the conference for Webtrends and sponsors. Ready to Engage?
Jane has been working in the Digital Marketing industry for over 10 years. As a Search Engine Marketing Analyst at Webtrends for the last two years, Jane is responsible for analyzing web data, performing deep dive analysis, and identifying actionable insights to improve the client experience and optimize business KPIs.
Ryan brings over four years of experience growing and optimizing enterprise-level, multi-channel digital marketing campaigns through proactive, ROI-focused management. On most days, you’ll find him visualizing massive data sets, surfacing actionable insights and driving strategy for his clients.
Chase brings over 9 years of experience from both the Account Directing and Media Management sides of digital marketing. At Webtrends, Chase spends his days driving client strategy, solving problems, integrating solutions, and making sure everything is running smoothly across all partners and clients - both internally and externally. He's never had the same day twice, but he wouldn't have it any other way.
Chris is responsible for the partner sales organization at Webtrends. He works closely with partners and clients to help optimize digital marketing initiatives while driving adoption for SharePoint + Social Enterprise goals. Chris has over 15 years of digital marketing experience including leadership positions at SapientNitro, RightNow, DoubleClick, and Mediaplex. Follow him on twitter @gardnercm or connect via LinkedIn www.linkedin.com/in/chrisgardner/
Merlyn has spent his career helping leading global brands succeed with digital marketing, social CRM, and multi-channel measurement solutions. As Director of Solutions Marketing at Webtrends, Merlyn is currently responsible for product marketing activities related to Webtrends’ portfolio of measurement and optimization solutions.
Eric T. Peterson
Eric T. Peterson is the founder of Web Analytics Demystified, Inc. and the author of Web Analytics Demystified, Web Site Measurement Hacks, andThe Big Book of Key Performance Indicators. Mr. Peterson frequently presents on web analytics, is often cited in articles about digital measurement, and has been blogging on the subject since 2004.
Margaret is a marketing professional with 15+ years of experience in building sales enablement, B2B strategy, and executive engagement programs. Prior to joining Velocidi, she served as SVP of Marketing at Gerson Lehrman Group (GLG)—the world’s leading expert network. She has led marketing organizations at Siebel Systems—where she was a member of the Siebel Systems CEO’s Circle—and served as VP of Marketing at Telecom Ireland US (eircom).
Mike is a technically strong global professional with proven experiences in Alliances & Relationship Management. He has over 15 years of experience in software, IT, intellectual property (IP), partnerships, alliances, 3rd party vendors, business development, operations, and marketing.