It’s a very exciting time right now at WebTrends as we continue to demonstrate the value of “freeing your data.”  We’re making it simple and easy to get data out of WebTrends products and into the enterprise in ways that are meaningful to your business.

For some of our customers, that means easy connection to the data for use in external desktop applications.  For others, it means pulling our data into business intelligence systems to drive forecasting for non-web portions of the business.  For still other customers, this means pulling visitor-level data from our Warehouse into their enterprise data warehouse to create one view of the customer enabling them to drive true, cross-channel customer marketing. This is connecting web analytics to business intelligence in the real world.

WebTrends, Teradata, Stratigent and Brulant are going on the road to share stories of how this is being done right now with current customers.  I’ll be speaking in at least two of the cities, maybe more.  I’d love to see you there. Details are here at the Connect site.

In the mean time, if you’ve got a story about using web data in the enterprise (outside the analytics solution) I’d love to hear it.  Tell us what’s working and what isn’t working.  What processes are you enabling?  What business decisions are you making?  What do you wish you could do? Post your stories and questions here, and come to Connect ready to talk about making your vision a reality.

I’ll see you on the road at Connect 08!

This entry was posted on Friday, October 17th, 2008 at 7:00 am and is filed under Data Portability, Partners. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.