Comments on: The Cookie Monster Goes to Washington http://blogs.webtrends.com/blog/2008/10/31/the-cookie-monster-goes-to-washington/ We strongly considered calling it The Weblog Thu, 19 Nov 2009 20:07:52 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Private Krankenversicherung Vergleich http://blogs.webtrends.com/blog/2008/10/31/the-cookie-monster-goes-to-washington/comment-page-1/#comment-47 Private Krankenversicherung Vergleich Sun, 09 Nov 2008 19:23:12 +0000 http://webtrendsinc.wordpress.com/?p=343#comment-47 Really great article. I wish good luck from Private Krankenversicherung Really great article. I wish good luck from Private Krankenversicherung

]]> By: Jacques Warren http://blogs.webtrends.com/blog/2008/10/31/the-cookie-monster-goes-to-washington/comment-page-1/#comment-46 Jacques Warren Thu, 06 Nov 2008 17:10:05 +0000 http://webtrendsinc.wordpress.com/?p=343#comment-46 I have ben arguing for a good 6 years with public administration accounts to use persistent cookies for stats quality sake. After all, it's a matter of accountability; how long can you spend millions on the Web as a Government, and still rely on crappy analytics? Interestingly enough, I was asked to give a presentation of 100 + Governement people here in Canada about Google Analytics. I was quite surprised to see that already many agencies and ministries throughout the country were already using it, and for some using WebTrends SDC, so serving cookies! In several instances, those sites were serving persistent cookies (what GA does) even though their privacy policy was stating the opposite! As if one could use Google blindly, since nothing "bad" could come out of it (note: cookies are **not** bad!). Since WebTrends is the most largely used solution at the Federal and Provincial Governements in Canada (analyzing IIS logs), I think there would be a good opportunity to explain them how much more tagging brings to the table, and even how much more persistent cookies allow as a session tracking method (think of all those reports WT won't let you do if you sessionize on IPs). WebTrends could then be presented as a strong alternative to a Saas solution, since SDC can be locally implemented, which means that it is still possible to benefit from tagging and persistent cookies (all done by SDC itself, no need to teak the IIS servers) while keeping the data internally (and on this side of the border mind you (not subject to Patriot Act)). I think this would become a very strong competitive advantage with those acconts. I have ben arguing for a good 6 years with public administration accounts to use persistent cookies for stats quality sake. After all, it’s a matter of accountability; how long can you spend millions on the Web as a Government, and still rely on crappy analytics?

Interestingly enough, I was asked to give a presentation of 100 + Governement people here in Canada about Google Analytics. I was quite surprised to see that already many agencies and ministries throughout the country were already using it, and for some using WebTrends SDC, so serving cookies! In several instances, those sites were serving persistent cookies (what GA does) even though their privacy policy was stating the opposite! As if one could use Google blindly, since nothing “bad” could come out of it (note: cookies are **not** bad!).

Since WebTrends is the most largely used solution at the Federal and Provincial Governements in Canada (analyzing IIS logs), I think there would be a good opportunity to explain them how much more tagging brings to the table, and even how much more persistent cookies allow as a session tracking method (think of all those reports WT won’t let you do if you sessionize on IPs).

WebTrends could then be presented as a strong alternative to a Saas solution, since SDC can be locally implemented, which means that it is still possible to benefit from tagging and persistent cookies (all done by SDC itself, no need to teak the IIS servers) while keeping the data internally (and on this side of the border mind you (not subject to Patriot Act)).

I think this would become a very strong competitive advantage with those acconts.

]]> By: Chris Grant http://blogs.webtrends.com/blog/2008/10/31/the-cookie-monster-goes-to-washington/comment-page-1/#comment-45 Chris Grant Sun, 02 Nov 2008 20:31:42 +0000 http://webtrendsinc.wordpress.com/?p=343#comment-45 I hope the government focus of this item didn't cause a lot of people to skip it. On the surface it has to do with government web sites, but underneath it has to do with the survival of persistent cookies, period. Tim Evans, wherever you are, good luck to you. I hope the government focus of this item didn’t cause a lot of people to skip it. On the surface it has to do with government web sites, but underneath it has to do with the survival of persistent cookies, period. Tim Evans, wherever you are, good luck to you.

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