Comments on: Scorecards – Moving from 80% Reporting to 80% Analysis http://blogs.webtrends.com/blog/2009/01/21/intergrated-digital-marketing-scorecard/ We strongly considered calling it The Weblog Thu, 19 Nov 2009 20:07:52 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: URLs in Google Analytics, Page Tagging Update, and Wow, its hot | Intersections http://blogs.webtrends.com/blog/2009/01/21/intergrated-digital-marketing-scorecard/comment-page-1/#comment-120 URLs in Google Analytics, Page Tagging Update, and Wow, its hot | Intersections Tue, 28 Jul 2009 04:42:24 +0000 http://blog.webtrends.com/?p=1073#comment-120 [...] in extracting data from reporting tools.  We both find the idea scary, but I know there are others who think its key to having more time to focus on analysis. I’m too hot to figure out an answer. Someone else [...] [...] in extracting data from reporting tools.  We both find the idea scary, but I know there are others who think its key to having more time to focus on analysis. I’m too hot to figure out an answer. Someone else [...]

]]> By: April Moore http://blogs.webtrends.com/blog/2009/01/21/intergrated-digital-marketing-scorecard/comment-page-1/#comment-119 April Moore Thu, 22 Jan 2009 17:31:20 +0000 http://blog.webtrends.com/?p=1073#comment-119 Great discussion of Scorecards - Jason. I would add having a clear idea at the beginning of how you want to distribute the data can help you make smart decisions on your implementation, which can improve data quality, accuracy, and ease of re-use. Great discussion of Scorecards – Jason. I would add having a clear idea at the beginning of how you want to distribute the data can help you make smart decisions on your implementation, which can improve data quality, accuracy, and ease of re-use.

]]> By: Chris Grant http://blogs.webtrends.com/blog/2009/01/21/intergrated-digital-marketing-scorecard/comment-page-1/#comment-118 Chris Grant Wed, 21 Jan 2009 18:46:43 +0000 http://blog.webtrends.com/?p=1073#comment-118 I really like the ideas in this post - especially the part about multiple tabs each with their own theme. Thanks for the screen shot! I really like the ideas in this post – especially the part about multiple tabs each with their own theme. Thanks for the screen shot!

]]> By: Jacques Warren http://blogs.webtrends.com/blog/2009/01/21/intergrated-digital-marketing-scorecard/comment-page-1/#comment-117 Jacques Warren Wed, 21 Jan 2009 15:09:25 +0000 http://blog.webtrends.com/?p=1073#comment-117 Good post. I agree about using Excel for the report/dashboard; it's "still" a very powerful application and the data visualization capabilities of 2007 are pretty good. Except maybe for the in-cell formatting you're using in the example you give. They're not always logical in the bars it will show. Cells with 0 will still show a little bar, which creates visual confusion. Also, if you allow me, you could get rid of the 3D/shadow effects of your column chart, and the chart area design that creates visual distraction. Finally, as for Xcelsius, consensus now is that it's not such a good product after all, abusing of eye-candy tricks that do not support efficient data visualization. Also, I have doubts regarding to what extent SAP will want to support and develop it; I hear Xcelsius 2008 is worse than the previous Pro 4.5 version. Good post. I agree about using Excel for the report/dashboard; it’s “still” a very powerful application and the data visualization capabilities of 2007 are pretty good. Except maybe for the in-cell formatting you’re using in the example you give. They’re not always logical in the bars it will show. Cells with 0 will still show a little bar, which creates visual confusion. Also, if you allow me, you could get rid of the 3D/shadow effects of your column chart, and the chart area design that creates visual distraction.

Finally, as for Xcelsius, consensus now is that it’s not such a good product after all, abusing of eye-candy tricks that do not support efficient data visualization. Also, I have doubts regarding to what extent SAP will want to support and develop it; I hear Xcelsius 2008 is worse than the previous Pro 4.5 version.

]]>