Data Collection API – Tracking for Point of Sale, Mobile, Video Consoles and More!

July 9, 2009 Eric Rickson — 0 comments

I am very pleased to announce the launch of a market-leading data collection capability for Webtrends. The addition of this API to our capabilities is another example of why Webtrends is the most powerful, open and elegant solution in the industry.

Keeping with our commitment to gather your feedback and deliver the most relevant of tools, we are making this new capability available in Beta for all of our customers and partners to use now. Please help us help you by getting involved today. Push the limits! Get creative! Then let us know where we can improve on the capabilities. We will continue to evolve the API. Anything that connects to the internet is fair game.

As you, our customers, continue to expand your online presence beyond your web sites, it is our responsibility to grow our own measurement capabilities ahead of your evolving needs. Our data collection API is a critical addition to your arsenal of tools for collecting new data. The primary purpose for the API is to track behavior across various media that access the internet where traditional site tagging isn’t possible or an optimal fit.

Interested in more details? A full overview is available on our Developer Network. Please feel free to reach out to me with any questions, comments, or to explore opportunities to leverage this exciting new capability.

CATEGORIES: Best Practices Emerging Technologies Open Exchange Webtrends Innovations