We acquired Widemile; a leader in multivariate testing, optimization, and targeting

July 30, 2009 Justin Kistner — 8 comments

We are proud to announce that the ink has dried on a definitive agreement to acquire Widemile, which adds world-class multivariate testing and site optimization to our arsenal of customer intelligence technologies and services. The combination produces an unmatched analytics and optimization platform giving our customers an even greater advantage in the marketplace. For us, this deal reinforces our company’s momentum under the helm of our CEO Alex Yoder and further solidifies our position as the leading enterprise customer intelligence company.

“Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere.  Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile’s capabilities provide a natural path to help our customers achieve better performance and improved ROI,” said Alex Yoder, Webtrends CEO.

Designed by optimization experts, Widemile’s platform provides the capabilities marketers need most, including intuitive wizards, real–time reporting and analysis, advanced visitor segmentation, full service and best practices services and training. Widemile’s third–generation, on–demand multivariate testing and site optimization platform is best known for its industry leading ease of use, algorithms and architecture, and reporting capabilities.

According to Forrester Research, “All too often, multivariate and A/B tests are performed as a means to identify problems and address issues, rather than a method to create better pages from the start.”  Marketers have been hesitant to use and deploy multivariate testing and targeting solutions, which have been traditionally difficult to use, time consuming, and resource intensive.  In response to the needs of the market, Widemile has built a platform that is both comprehensive in it capability and easy to setup and use in its operation.  Adding this functionality to the existing Webtrends platform further extends the core objective that customer behavior must be tested, interpreted, optimized, and measured to provide customer intelligence professionals with the ability make their businesses more successful.

“The Widemile and Webtrends offerings fit naturally to address the macro challenges and opportunities facing our customers in the coming years,” said Robert Bergquist, Widemile CEO and President.  “The combination is a best-in class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates.”

We’re on a mission to provide best-in-class enterprise customer intelligence applications capable of testing, monitoring and measuring all aspects of your online visitor’s interactions with your brand. 15 years ago we created the web analytics market and forever changed the marketing world by giving the online space its ultimate trump card: measurement. Fast forward to present day and the customer data landscape has grown significantly, especially over the past decade. We’ve made some big moves under the leadership of our CEO to prepare for the customer data driven future. Forrester recognized our efforts in their latest Wave Report saying,

Webtrends has undergone the biggest transformation of all vendors evaluated in the past year, with the restructuring of its entire management team and refocused efforts on Web analytics and its concept of openness. The result is a company united in delivering leading enterprise-class capabilities, which it does with exemplary metrics, dimensions, and correlations. The company scored high marks because of its ability to create unlimited custom and calculated metrics, as well as the capacity to perform unlimited correlations. Reference clients expressed high levels of satisfaction overall, with extreme satisfaction in responsiveness/support, application reliability, and value. Webtrends continues to develop its extensibility through expansion of data exchange, accessibility options, and a strong partner program.

CATEGORIES: Inside Webtrends

TAGS: acquisition marketing multivariate testing optimization targeting widemile