For those of you who aren’t familiar with Widemile, here’s a quick, simplified introduction:  Widemile was a Seattle based, technology marketing company, working at developing the best optimization technology on the market, called Widemile Optimize.  If you’ve heard of a/b testing and multivariate testing, that’s what our technology does and that’s what my expertise is in.

As of July 30th, Widemile has become a part of Webtrends.  This is an important day to all of us at Widemile because we now have the support of an amazing company to further our success.  Together, we will be able to achieve much more, much quicker.

Although optimization is a very young industry, the innovation to come will change online marketing in big ways.  Earlier today, I was looking through the Webtrends data from the testing we are doing in The Open Campaign.  Just that small taste of the future reaffirmed that this is the beginning of something great.

Additionally, I am very excited to for the opportunity to educate the Webtrends audience and other marketers about optimization.  Working as an Optimization Analyst at Widemile, I have learned from many successes and failures and hope to nuture a community of sophisticated learning and discussion around optimization.  Continuing from my blogging at Widemile, please keep an eye out for my new blog on the Webtrends domain.

All of us in Seattle look forward to helping Webtrends take online marketing to the next step.  Congratulations and thanks to everyone who helped make this happen.

Tags: widemile

This entry was posted on Tuesday, August 4th, 2009 at 6:05 am and is filed under Inside Webtrends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.