Learn How the Webtrends and Teradata Integration Solution Paints the Whole Picture

There is little doubt of how highly critical the importance of integrating online and enterprise data is. It is necessary to analyze both types of data in order to get the whole picture in a customer’s buying habits and satisfaction, and to improve conversion rates. Knowing when a customer connects with sales staff, knowing which direct mailings and catalogs the customer received, and knowing if the customer is chatting in social networks about the company or its products – all of these are tiny pieces to the whole picture. Unifying this information helps a company fine-tune their marketing strategies, reduce their marketing costs, and helps gives the customer a more personalized shopping experience and an incentive to purchase again.

This is a marvelous idea in theory, but very challenging to achieve in practice. Unless, that is, a company is using Webtrends’ enriched online data and Teradata’s Integrated Web Intelligence (IWI) solution, a partnership that is part of Webtrends’ Open Exchange program.

On December 2, 2009, in a live, interactive webinar, guest speaker John Lovett, a Senior Analyst for Forrester Research, Inc., will discuss why bringing online and enterprise data together is crucial. Next, Webtrends and Teradata will demonstrate their collaborated efforts solution of integrating online and enterprise data, and then will facilitate a question and answer session at the end.

Sign up today for the Integrating Online and Enterprise Data webinar and learn more about Webtrends’ enriched online data and Teradata’s Integrated Web Intelligence (IWI) solution for painting the whole picture to your customer’s purchasing experience.

Integrating Online and Enterprise Data Webinar
December 2, 2009
10am PDT / 1pm EDT

This entry was posted on Wednesday, November 4th, 2009 at 3:16 pm and is filed under Best Practices, Customer Experience, Emerging Technologies, Events, Marketing Optimization, Open Exchange, Partners. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.