Author Archive: ghebbron

Tracking Visitors in a Rich Media World, Part V: Flash

Flash tracking as with AJAX is done through calls to dcsMultiTrack. However because a Flash applet file (.swf) is embedded into a page as a self contained object...

By: ghebbron | March 31, 2009 | Emerging Technologies, Inside Webtrends, Marketing Optimization

Tracking Visitors in a Rich Media World, Part IV: Silverlight

Silverlight and JavaScript play nice together, so making manual requests for each interaction you want to track via DCSMultiTrack should not be a problem, though...

By: ghebbron | March 13, 2009 | Events, Industry Perspectives, Webtrends Innovations

Tracking Visitors in a Rich Media World, Part III: AJAX

Accessing the logging script and making calls to DCSMultiTrack from AJAX should be very simple since you are likely using JavaScript already to handle user interactions,...

By: ghebbron | March 12, 2009 | Events, Industry Perspectives

Tracking Visitors in a Rich Media World, Part II: RSS

It is sometimes the case that from some technologies we are unable to make a call to JavaScript or in some environments even execute JavaScript. One example of this...

By: ghebbron | March 11, 2009 | Events, Industry Perspectives, Webtrends Innovations

Tracking Visitors in a Rich Media World, Part I: Tracking

With broadband now common place in the home, Web Developers are using more and more Rich Media content in their websites. The sinus and flowing interfaces of applications...

By: ghebbron | March 9, 2009 | Events, Industry Perspectives

Advertising: It's Not Always Fun and Games

The computer gaming industry has come a long way over the years and continues to make leaps and bounds towards becoming more accessible for of the masses. While...

By: ghebbron | February 4, 2009 | Emerging Technologies, Global Perspective