Archive for the ‘Social Media’ Category

Social Media Marketing Boosted by Billions Invested in 2010

BusinessWeek announced today that Yuri Milner, the man behind the Moscow-based Internet holding company Digital Sky Technologies, has allocated a cool $1 billion...

By: Michelle Anderson | February 22, 2010 | Best Practices, Featured, Marketing Optimization, Social Media

Social Microsites: Building a better Mouse-Party

For years, the standby of many online direct marketers has been the use of web advertising & emails to drive customers to a linear “Conversion Microsite”....

By: Justin Kistner | December 10, 2009 | Featured, Social Media

Wrap up report for our Max ad “Should cyclists pay a road tax?”

Findings After much anticipation, we are pleased to release our final report on the conversation that ensued from the release of our ad on the Max light rail train...

By: Justin Kistner | November 25, 2009 | Social Media

Are small businesses in the UK using Twitter changing the game for Enterprise?

Big Fish, Small Fish: Who will rule the pond in the UK? A recent survey of office workers in the UK suggests they cost the country’s economy roughly £1.38 billion...

By: Michelle Anderson | October 28, 2009 | Global Perspective, Industry Perspectives, Social Media

Where are our social media elders?

Read an interesting article in the Chicago Tribune today: Younger employees help senior executives unlock social media mystery. It struck a chord for me because...

By: Justin Kistner | October 27, 2009 | Featured, Social Media

Will Google’s new social search experiment give rise to SSO: Social Search Optimization

A few years ago Rohit Bhargava started a meme about Social Media Optimization. He described it as: The concept behind SMO is simple: implement changes to optimize...

By: Justin Kistner | October 22, 2009 | Featured, Social Media