Maturing a Digital Marketing Maturity Model (DM3)
Hi there everyone – it’s been a while since I last posted. We’ve been head’s down working on a Digital Marketing Maturity Model (a.k.a. DM3)...
A New User Experience, Part 3 (of 5): Design
In the previous two articles*, I introduced the newly redesigned Webtrends custom tracking-code creation tool called Tag Builder and then provided some background...
A New User Experience, Part 1 (of 5): Introduction to Tag Builder 3.0
A power user of WebTrends recently told me that, “With WebTrends, you are only limited by your imagination.” For our advanced users, this is true. They see...
Visitor Intelligence – Best Practices for Reports and Starting Points
At one point or another, all of us have dismissed the need to share information because we assume that its common knowledge or simply intuitive. When we slow down...
Beyond Implementation: Managing Analytics as a Service
If you’re an analyst this might sound familiar. You get a call at the eleventh hour, usually around 5 PM on a Friday: You: Oh, hi Bill. What’s up? Bill:...
Beyond Implementation: Trusting the Data
Once you have WebTrends implemented, you will likely find yourself, or someone else in your organization (perhaps even several someone’s), pouring over the...
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