Archive for: ‘management’ Tag


Beyond Implementation: Building Internal Advocacy

Although the field of web analytics has slowly broadened its reach, it’s still far short of a household word. As an analyst or administrator of WebTrends,...

Beyond Implementation: Managing Analytics as a Service

If you’re an analyst this might sound familiar. You get a call at the eleventh hour, usually around 5 PM on a Friday: You: Oh, hi Bill. What’s up? Bill:...

 
 

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Webtrends Engage San Francisco 2011
 
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