Both Pay-per-Click and Social Advertising are extremely beneficial means of advertising, and, used together, create holistic brand awareness.
Mashable Connect Day 2: Mad Men + Math Men = Digital Branding
The equation for digital branding in today’s world must include art AND science.
Mashable Connect 2012: Listening to the 99%
Users in the online community are powerful and are clearly driving business decisions.
How to Deliver With Digital: 8 Imperatives for CMOs
Actionable insights and imperatives to inspire CMOs to enhance their commitment to digital marketing.
Cookie Law Myth-Busting
The deadline is looming. May 26, 2012 will mark the one-year anniversary of the “cookie law” coming into effect. Non-compliant businesses will soon run the risk of facing penalties from the ICO if they don’t meet the regulations.
How to Get Just-In-Time Site Visitor Insights With Heatmaps
Webtrends announced today that just-in-time insights on all your site visitor activity are now possible with Heatmaps. This add-on capability for our Analytics On Demand customers will help interactive marketers optimize conversions and improve your visitors’ experiences.
Tools to Bring Your Marketing to Life
Rosetta has teamed up with Microsoft and Webtrends to navigate this challenging terrain, and we invite you to a free seminar series in May entitled “Bring Your Marketing to Life: How to Get More Value Out of Your Digital Channels.”