Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.
I’ve discovered – surprisingly – that customer needs don’t vary that widely from industry to industry. The way each industry meets these needs can be unique and specialized; but no matter how you slice it, customers are customers.