You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad.
A New Webtrends Playbook: Maximizing Returns on Your Digital Marketing
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
Customer Spotlight: Halloween in Las Vegas on Facebook
Halloween in Las Vegas is probably unparalleled in it’s authenticity and imagination. In lieu of this year’s celebrations, The Las Vegas Halloween Parade (LVHP), created a Facebook presence for their sponsors. The Parade, held on Halloween night, is an all ages event complete with visual and performing artists contributing everything from live music to mobile
National Grid Gets Customers to Go Paperless, Saves Millions
This customer spotlight is on National Grid – UK’s biggest utility company is also the second largest in the US. More than six million people in the Northeast get their power from National Grid, making it one of the world’s largest shareholder-owned utilities. With electricity and gas rates highly regulated, National Grid is always looking
Customer Spotlight : Sobongo
Sobongo is the online shopping site for people who like get customer service from real people. While building their brand recognition momentum, they created a contest for their Facebook fans that encouraged fans to spread the word. Unlike most sweepstakes where more entries means more competition, Sobongo offered a prize structure where more entries meant
Customer Spotlight: The Arts Fund
[nggallery id=13] When Amsterdam based brewer, Heineken, undertook the challenge of increasing their Facebook fan base, they turned to San Francisco marketing agency, The Arts Fund. The Arts Fund specializes in pairing artists with patrons and when presented with Heineken’s needs they decided that Dutch DJ Tiesto would be a good fit. The challenge was
Customer Spotlight : Gamespot Dragon Age II
Nobody knows games and gamers like GameSpot. Their love of games combined with their experience, innovation, and commitment makes them the standard for all things gaming. In order to create a venue for fans to engage with the new characters of Dragon Age 2, GameSpot turned to Webtrends to co-produce the Dragon Age II Character