Consumption of media has changed and is changing dramatically and publishers are now looking at ways to take advantage of this and monetize by developing mobile, online and app strategies to target readers and disseminate news. The Telegraph selected Webtrends Streams because it wanted to improve the online experience for its customers, while increasing conversions and revenue on its site, and developing engagement internally among its editorial staff – considerations that will become increasingly important in the coming decades.
Martin Doettling, CMO of Webtrends, wrapped up Day Two of Engage today with an interactive panel session in which he interviewed some of the early-adopters of Webtrends Streams. Here’s what they had to say…
CTO Bruce Kenny and Sr. Director Emerging Products, Eric Butler introduced Streams and three Webtrends customers who worked with our developers to not only create the real-time event streams that we’re capturing behind the scenes, but also with our Digital Intelligence lab to create compelling visualizations to share with their entire company, and even their customers.
Webtrends Optimize combines a selection of test types that allow clients to identify and target their most valuable customer segments, and then target these specific segments with customized campaigns, offering real-time relevant content.
Our upcoming webinar, “Stop Abandonment and Recover Revenue: Retailer Tips for Online Testing,” is just around the corner, on November 14th! Join testing experts from leading internet retailer, Motorcycle Superstore, to learn how online testing, mobile optimization, and user segmentation can all help lift revenue—not just once, but ongoing as part of an e-commerce growth strategy.
Running a Facebook sweepstakes doesn’t have to be a hassle. Our easy-to-use software lets a single staffer create and manage the whole process, while staying in line with existing company templates and brand standards.