James Belcher
Writer
June 14th, 2012
Topics: About, Analytics, Customer Stories
Thanks to Webtrends’ On-Demand service, this Fortune 500 client hasbeen able to reduce the amount of software it uses to analyze visitor activity. Data reliability–measured proof that visitors are finding what they need, and quickly–has also gone way up.
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Bob Garcia
Product Marketing Director
June 13th, 2012
Topics: Customer Stories, Featured, Optimization, Optimize, Site Optimization, Testing
As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests can translate into significant wins.
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Mike Ricci
VP – Digital/Solutions Marketing
May 22nd, 2012
Topics: About, Analytics, Customer Stories, Events, Featured, Mobile, Mobile Measurement, Perspectives
In a recent issue of Mobile Marketer, Webtrends’ client Motorcycle Superstore was showcased due to their obsession for using data and analytics to drive their mobile strategy.
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James Belcher
Writer
March 5th, 2012
Topics: About, Analytics, Customer Stories, Digital Marketing, Featured, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Testing
You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad.
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Chad Giron
Senior Director, Media & Digital Influence
January 30th, 2012
Topics: Analytics, Customer Stories, Digital Marketing, Optimization, Perspectives, Social
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
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Samantha Johnson
Marketing Manager
October 28th, 2011
Topics: Customer Stories, Social/Apps
Halloween in Las Vegas is probably unparalleled in it’s authenticity and imagination. In lieu of this year’s celebrations, The Las Vegas Halloween Parade (LVHP), created a Facebook presence for their sponsors. The Parade, held on Halloween night, is an all ages event complete with visual and performing artists contributing everything from live music to mobile
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Michele Warther
Former Director of Marketing + Community, Webtrends
August 23rd, 2011
Topics: Customer Stories, Social/Apps
This customer spotlight is on National Grid – UK’s biggest utility company is also the second largest in the US. More than six million people in the Northeast get their power from National Grid, making it one of the world’s largest shareholder-owned utilities. With electricity and gas rates highly regulated, National Grid is always looking
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