Samantha Johnson
Marketing Manager
January 11th, 2011
Topics: Customer Stories, Social/Apps
Motorcycle USA fans truly are their biggest brand ambassadors and through social media they are able to ignite a conversation about all things related to motorcycles, to deepen brand affinity and build relationships with their customers. They created a sweepstakes for their Facebook Fan Page using Webtrends Apps’ technology offering their fan base the opportunity
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Michele Warther
Former Director of Marketing + Community, Webtrends
December 7th, 2010
Topics: Customer Stories, Optimization, Segments, Testing
Overview Webtrends Optimize executed a comprehensive optimization program which included a new page design as well as a multivariate test for Market Leader, an online lead generation tool for real estate agents. Challenges While backed with solid technology, Market Leader was looking to improve the messaging and design of their signup pages and the content
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Michele Warther
Former Director of Marketing + Community, Webtrends
December 5th, 2010
Topics: Customer Stories, Optimize, Testing
Overview Webtrends executed a comprehensive optimization project for eMarketer, which included A/B split and multivariate tests. Challenges eMarketer felt they could improve the lead generation conversion rate for the Total Access Subscription landing page through testing. The product is only sold via a callback from a sales representative, so the site’s ability to generate qualified
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Michele Warther
Former Director of Marketing + Community, Webtrends
December 5th, 2010
Topics: Customer Stories
Overview La Quinta has grown into one of the most recognized hotel chains in the United States, with more than 370 Inns & Suites in 33 states. The La Quinta web site (www.LQ.com) originally launched in 1997, and then re-launched in 2002 with revamped hotel information, city and travel content and an online hotel reservation
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Michele Warther
Former Director of Marketing + Community, Webtrends
December 4th, 2010
Topics: Customer Stories, Optimization, Optimize, Segmentation
Overview Webtrends executed an optimization program for Microsoft Office Live Small Business – United Kingdom, which included the creation and development of a new landing page combined with a multivariate test. Challenges Though it is one of the fastest-growing small business services in the UK, the Office Live Small Business UK team felt performance could
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Michele Warther
Former Director of Marketing + Community, Webtrends
December 1st, 2010
Topics: Customer Stories, Optimization, Optimize
Overview Webtrends executed a comprehensive optimization program for the ALOT Weather Toolbar, a MIVA download, which included a new page design as well as a multivariate test. Challenges Using SEM extensively to drive traffic to the ALOT Weather landing page, MIVA partnered with Webtrends to test and optimize the content and layout of the page
Read moreJennifer Wilson
Former Senior Product Marketing Manager, Webtrends
December 1st, 2010
Topics: Customer Stories, Landing Page Marketing, Optimization, Optimize, Segments, Site Optimization
Challenges Carmaker Renault’s web site, www.renault.co.uk, is a primary source of information about Renault products and services, and generates brand awareness, customer loyalty and leads for dealers. However, the aggregate/collective analytics that Renault used to measure total visitors and visits on its web site didn’t provide the detailed insight necessary to determine how online marketing
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