Overview STA Travel deployed Webtrends Analytics, to measure all aspects of the organization’s online presence, from static content on its web sites to buzz generated on other web sites or blogs, including social media sites such as Facebook or My Space. Challenges STA Travel had limited visibility into customer flow within its web sites. The
Overview Deployed as part of a web site re-launch, the Webtrends solution has helped NS&I understand changes in visitor behavior, as well as promote a broader range of its investment products online. Challenge NS&I wanted to promote customer investment in its less-established products without reducing customer interest in its premium bonds. Results Uncovered unique site
Business Overview Visit London, www.visitlondon.com, is the official visitor organisation for the U.K. capital. It promotes London as the world’s most exciting city by marketing to Londoners and domestic and overseas leisure and business visitors. Challenge Visit London had reached a plateau in its use of web analytics. They could view web visitor data at
Overview Nestlé, the world’s leading nutrition, health and wellness company, offers a wide range of news on food, diet and health and safety on its web sites to help its customers make informed dietary decisions. Challenge Nestlé lacked consistent, intelligent web analytics to learn more about their customers and determine how well its online resources
With the debut of their new game, Drawn Dark Flight, Big Fish Games created an engaging experience for their newest video game to increase awareness and drive sales. Big Fish Games created a multi-tab Facebook app using Webtrends Apps’ technology to deliver the new game’s trailer to their existing fan base. The two part app
Every year Tourism Saskatchewan runs several promotions with giveaways to drive interest in visiting the province of Saskatchewan. This year, using their Facebook Fan Page, Tourism Sakatchewan launched the Win Big in Saskatchewan Trivia Challenge using Webtrends’ Trivia App. The contest was promoted on Facebook and Twitter, and encouraged entrants to take a short, fun
Using their Facebook Fan Page, AIM launched the Jason Derulo Road Trip contest using the Webtrends’ Sweepstakes app. The 60 day campaign attracted thousands of Derulo fans to the AIM’s Facebook while promoting awareness of his tour. During the two month period AIM’s fan base grew by roughly 100,000 and six lucky Facebook fans won
