Ryan Humm
SEM Manager
May 22nd, 2013
Topics: Digital Marketing, Events, Search Engine Marketing
Here are three search-related takeaways for upcoming products and services announced during the recent Google I/O 2013 keynote – an impressive showcase of the Google feature and service roadmap.
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Benjamin Diggles
Director of Digital Marketing
May 15th, 2013
Topics: Digital Marketing, Events, Featured, Mobile
Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
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Ellen Seebold
Social Media Marketing, Webtrends
May 10th, 2013
Topics: Events, Mobile, Perspectives
VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!
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Mike Ricci
VP – Digital/Solutions Marketing
May 6th, 2013
Topics: Digital Marketing, Events, Facebook, Featured, Mobile, Partners
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
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Mike Ricci
VP – Digital/Solutions Marketing
April 26th, 2013
Topics: Digital Marketing, Events, Featured, Perspectives
The purchase funnel is irrelevant in the new digital world; instead, it’s time to look at the entire Customer Journey and appreciate that different tools are relevant for each stage of this journey.
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Mike Ricci
VP – Digital/Solutions Marketing
April 24th, 2013
Topics: Digital Marketing, Events, Featured, Mobile Measurement
In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.
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Mike Ricci
VP – Digital/Solutions Marketing
April 23rd, 2013
Topics: Digital Marketing, Events, Featured, Mobile
Mobile represents the future and marketers can ignore it at their own peril. There’s a huge mobile mind shift underway and the brands that understand this are positioned well to succeed.
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