The equation for digital branding in today’s world must include art AND science.
Mashable Connect 2012: Listening to the 99%
Users in the online community are powerful and are clearly driving business decisions.
It Was All About the Customer at Forrester’s Marketing Leadership Forum 2012
During the two day conference in LA this week, every keynote and track session started and ended with the customer. Instead of focusing on topics like how to acquire more fans on Facebook, or how to increase click-thru rates, the speakers discussed ways to get a holistic view of the customer, how to engage with the customer and how to put the customer at the center of the business.
Adapting To Your Dynamic Customer Base
What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.
Trilibis Mobile Strategies Forum Recap
This stellar invitation-only event focused less on introductory 101 Mobile topics and more on mature Mobile strategies for those that have been involved in driving the growth of emerging Mobile campaigns.
How To Deliver The Most Relevant Digital Experience To Your Audience
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
SXSWi 2012: Location, Location, Location!
Success takes more than launching with a big bang. It requires the ability to constantly soar skyward with bold innovations, creative ideation and wicked smart partnerships.