Webtrends had the privilege of sponsoring NewsGator’s annual Social Enterprise summit, called the Collective, this past week in Denver. It became apparent from our conversations with attendees that organizations, including big brands, are beginning to embrace a more ‘social’ -minded corporate culture. The Social Enterprise is now a mission-critical initiative for companies who wish to survive and thrive in this new world order.
More than once, I’ve heard the audience at eTail West in Palm Springs audibly gasp this week as pearls of wisdom were shared by speakers projecting trends – highlighting how retailers can position for future growth. While it’s impossible to recap everything, here are my top five “aha” moments from the show so far.