Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how increasing these rates is possible for everyone.
As mobile matures, it has become an integrated component of brand marketing, not just a stand-alone channel or marketing initiative. Watch the recording of recent webinar on the latest in Mobile presented at DMA2012 last week.
Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, sales tools, social media and lifecycle marketing. Webtrends is proud to be a founding participating partner.
Measurement is more important than it’s ever been, as companies struggle to understand and quantify the true business value they achieve for the significant investments they are making – in other words, prove ROI. After all, if you don’t measure it, you can’t improve it.
Our upcoming webinar, “Stop Abandonment and Recover Revenue: Retailer Tips for Online Testing,” is just around the corner, on November 14th! Join testing experts from leading internet retailer, Motorcycle Superstore, to learn how online testing, mobile optimization, and user segmentation can all help lift revenue—not just once, but ongoing as part of an e-commerce growth strategy.