I truly believe that the leap in technology which Webtrends Streams represents will change things forever. It’s no longer about speeding up access to your standard web analytics reports. It’s no longer a case of looking at a report that shows number of page views per minute. We see Streams as the foundation for a new way of doing things.
Backstage Access was born of Webtrends’ love for all things data. We love to share campaign results internally and sometimes marvel at interesting data points. So why keep these insights to ourselves? We know you’re working on the same problems we are, so let’s join forces.
Over the last several years, a select few software companies have begun transitioning away from selling products, to consulting with solutions. This shift reflects the stark realty that a myopic focus on features and function has missed the mark. These companies have come to realize that their products aren’t solving the problems of the people that ultimately matter.
Consumption of media has changed and is changing dramatically and publishers are now looking at ways to take advantage of this and monetize by developing mobile, online and app strategies to target readers and disseminate news. The Telegraph selected Webtrends Streams because it wanted to improve the online experience for its customers, while increasing conversions and revenue on its site, and developing engagement internally among its editorial staff – considerations that will become increasingly important in the coming decades.
This is why I am excited about Webtrends Streams, and why Web Analytics Demystified has signed on as Webtrends’ only Streams reseller. For the first time ever, thanks to the Streams APIs, we are able to help our clients feel and respond to the pulse of their digital interactions as they happen – quickly, easily, and cheaply.
Announcing the new Webtrends website. This project has been in the works for about 5 months and was executed internally by the Webtrends Digital Marketing team. Since we have access to the best tools in the market, it only made sense for us to make the use of our own Solutions at the forefront. Take a look.
Thanks to all who joined us last week for the Webtrends Streams introductory webinar, where we outlined the capabilities, and possibilities, of Streams: our exciting new marketing solution that delivers rich data on each individual online visitor, as-it-happens. The presentation spurred many interesting audience questions – more than we had time to address during the live broadcast – so here is a follow-up to address them all.