Enterprise 2.0, as it’s been called, is all about driving massive business improvement by building a more transparent and collaborative work environment. Big promises, for sure. But many companies are struggling.
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
Following this measurement framework for your SharePoint deployment will allow you to stay closely aligned with your original business objectives so you can more efficiently meet and exceed them. It will also allow you to further refine the plan should those objectives change, as they often do.
It is undeniable that there is a gap in the Microsoft SharePoint solution when it comes to business insight and reporting. However, this gap is often more acknowledged by the IT community than by the business stakeholders. The main reason is that business stakeholders have traditionally never really received deep and granular insight about their SharePoint projects.
Social Media measurement and management is important in many ways for companies to stay competitive. What is unbelievable is that over 70% of online businesses that utilize social media don’t bother to measure their ROI.
Webtrends had the privilege of sponsoring NewsGator’s annual Social Enterprise summit, called the Collective, this past week in Denver. It became apparent from our conversations with attendees that organizations, including big brands, are beginning to embrace a more ‘social’ -minded corporate culture. The Social Enterprise is now a mission-critical initiative for companies who wish to survive and thrive in this new world order.
Organizations have heavily invested in collaboration solutions over the past 10 years. According to Microsoft market research, 78 % of Fortune 500 companies are SharePoint customers. What we have learned when engaging with our customers is that measuring and optimizing the impact of SharePoint is critical.