VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!
I’ve discovered – surprisingly – that customer needs don’t vary that widely from industry to industry. The way each industry meets these needs can be unique and specialized; but no matter how you slice it, customers are customers.
Staying on-brand is important for companies. Delivering a tailored experienced to visitors by market is also important. Finding a balance between the two is a common challenge for internationalised companies.
Today’s technology and e-commerce providers have enabled us to be more-and-more last minute about our choices. In other words, procrastinators, you are now living the dream. And with the surge in online retail, this pipedream may never end – because e-commerce is booming. If you’re at eTail West next week, visit us in booth #712 to see the latest innovations in digital marketing.
Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at
…one innovation at Engage was absolutely exciting: the showcasing of Webtrends Streams. It simply blew my mind, being able to see consumer activity as it happens through interactive and engaging visualizations. For the first time ever, you could see data instantly and act on it when it matters most: at the exact moment customers are engaged with your social, mobile or online property. My jaw about hit the floor.