Ellen Seebold
Social Media Marketing, Webtrends
May 10th, 2013
Topics: Events, Mobile, Perspectives
VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!
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Mike Ricci
VP – Digital/Solutions Marketing
April 26th, 2013
Topics: Digital Marketing, Events, Featured, Perspectives
The purchase funnel is irrelevant in the new digital world; instead, it’s time to look at the entire Customer Journey and appreciate that different tools are relevant for each stage of this journey.
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Karen Wood
Sr. Solution Marketing Manager
April 23rd, 2013
Topics: Conversion Optimization, Optimization, Perspectives, Site Optimization, Testing
I’ve discovered – surprisingly – that customer needs don’t vary that widely from industry to industry. The way each industry meets these needs can be unique and specialized; but no matter how you slice it, customers are customers.
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Tom Waterfall
Director of Optimisation Solutions, EMEA
April 19th, 2013
Topics: Conversion Optimization, Digital Marketing, Perspectives
Staying on-brand is important for companies. Delivering a tailored experienced to visitors by market is also important. Finding a balance between the two is a common challenge for internationalised companies.
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Lissa Gienty
Marketing Programs Manager
February 23rd, 2013
Topics: Events, Perspectives
Today’s technology and e-commerce providers have enabled us to be more-and-more last minute about our choices. In other words, procrastinators, you are now living the dream. And with the surge in online retail, this pipedream may never end – because e-commerce is booming. If you’re at eTail West next week, visit us in booth #712 to see the latest innovations in digital marketing.
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Vladimir Brayman
Ph.D., Chief Scientist
February 19th, 2013
Topics: Campaign Optimization, Conversion Optimization, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Perspectives, Site Optimization
Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at
Read moreDaisy Adato
Art Institute of San Diego
February 7th, 2013
Topics: Engage, Events, Perspectives
…one innovation at Engage was absolutely exciting: the showcasing of Webtrends Streams. It simply blew my mind, being able to see consumer activity as it happens through interactive and engaging visualizations. For the first time ever, you could see data instantly and act on it when it matters most: at the exact moment customers are engaged with your social, mobile or online property. My jaw about hit the floor.
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