Bret Bernhoft


Former Marketing Intern, Webtrends

Facebook is Beyond the “Point of No Return”

January 28th, 2011

Topics: Facebook, Perspectives

It was on my way to Webtrends from Portland State that I realized how important online social spaces really are to my generation’s identity. Now, it isn’t that I hadn’t appreciated the fact of the importance of online social spaces; it was that I hadn’t appreciated the magnitude of their role in our lives. I

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Bret Bernhoft


Former Marketing Intern, Webtrends

The National Distribution of 37signals

January 27th, 2011

Topics: Perspectives

I was recently turned onto iTunes U by a good friend and have enjoyed learning “anything, anytime, anywhere.” As part of that education I was introduced to a presentation by David Heineimeier Hansson, the creator of Ruby on Rails and partner at 37signals, at Stanford University about “Unlearning Your MBA”.  This was my first introduction

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Peter Yared


Former VP/GM Social, Webtrends

With Schmidt out as CEO, Google can stop copying Microsoft

January 24th, 2011

Topics: Perspectives

There’s much to praise in departing Google CEO Eric Schmidt’s tenure. But if the stagnation of recent years can be pinned on one fault, it’s this: Schmidt’s Microsoft obsession. Sure, Microsoft gets lots of flack for attempting to knock off Google’s Web search with Bing. But the truth is that under Schmidt’s stewardship, Google has

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Bret Bernhoft


Former Marketing Intern, Webtrends

Becoming a Web Analyst

January 19th, 2011

Topics: Perspectives

As an increasing number of companies, both large and small, are beginning to hire Web Analysts, it is important to understand what employers are asking for. Whether you are concerned with becoming a Web Analyst or are interested in hiring one, there are certain universal Responsibilities and Qualifications that are beginning to be asked for.

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Thom Schoenborn


Former Editorial Director, Webtrends

#wareagle Wins BCS, but #goducks Wins the Buzz

January 11th, 2011

Topics: About, Buzz, Perspectives, Social

Based here in Oregon, Webtrends shares the following information with heavy hearts and a bit of a hungover brain. Comparing the two schools’ major hashtags for the BCS national championship game, the Auburn Tigers (#wareagle) may have won the game (ARGH!), but the Oregon Ducks (#goducks) won the buzz championship. Total Tweets: #wareagle: 9,912 #goducks:

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CES Buzz Wrap Report: Samsung, Lady Gaga, Android and Tablets Win in 2011

January 10th, 2011

Topics: Buzz, Events, Mobile, Mobile Measurement, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——- CES 2011 wrapped up on Saturday, leaving 140,000 industry insiders to scatter back across the globe with visions of tablets, smart phones and connected TVs dancing in their heads. So who were the clear winners of CES 2011? At Webtrends,we pride ourselves in

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