Search is by no means a “solved problem” – it’s a technology still in development. We can expect to see it continue to evolve: the Google Search of the future will have improved intelligence, interactivity and accessibility.
Traditional web analytics are no longer a relevant means to support data-driven digital marketing. Marketers must move from the current practice of “web analytics” to a more comprehensive approach that recognizes new realities.
With the recent explosion of iPad sales, and some pretty powerful data emerging that tablets are becoming a web surfer’s tool of choice, we’re beginning to see an exciting new array of applications that are geared towards unlocking the power of this important new form factor. One of the most impressive examples that I have seen recently is the new app from DIRECTV.
One billion people happily share their innermost thoughts and even their locations when they post on Facebook. Privacy remains, however, a hot button issue, no matter if companies are tracking you, or you’re providing the personal information.
Instead of wasting time on beautiful reports that no one reads, I suggest that you focus primarily on metrics that can be tied to an action – after all, why waste time measuring something that cannot or will not lead to action? As promised, here’s how you go about it.
Do you ever get the feeling that people just don’t care about your reports? One fundamental step of any measurement strategy is making sure that each metric has at least one action tied to it. While it can be challenging to move from reporting on results to driving action, it’s critical for success.
Direct marketers, are you paying attention to the mobile tsunami wave rolling on your shores? More importantly, are you doing something about it? Here’s how to get started: attend the DMA Conference in Las Vegas, October 13-18 and get advice from those in the mobile know.