Richard Drawhorn
SEM Manager, Ads Consulting Services
November 6th, 2012
Topics: Events, Perspectives, Search Engine Marketing
Search is by no means a “solved problem” – it’s a technology still in development. We can expect to see it continue to evolve: the Google Search of the future will have improved intelligence, interactivity and accessibility.
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Mike Ricci
VP – Digital/Solutions Marketing
October 23rd, 2012
Topics: Analytics, Digital Marketing, Featured, Innovations, Perspectives
Traditional web analytics are no longer a relevant means to support data-driven digital marketing. Marketers must move from the current practice of “web analytics” to a more comprehensive approach that recognizes new realities.
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Mike Ricci
VP – Digital/Solutions Marketing
October 19th, 2012
Topics: Featured, Mobile, Mobile Measurement, Perspectives
With the recent explosion of iPad sales, and some pretty powerful data emerging that tablets are becoming a web surfer’s tool of choice, we’re beginning to see an exciting new array of applications that are geared towards unlocking the power of this important new form factor. One of the most impressive examples that I have seen recently is the new app from DIRECTV.
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Xavier Le Hericy
Director of Security and Privacy
October 18th, 2012
Topics: Analytics, Perspectives, Privacy
One billion people happily share their innermost thoughts and even their locations when they post on Facebook. Privacy remains, however, a hot button issue, no matter if companies are tracking you, or you’re providing the personal information.
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Stephen Eide
Training and Development Specialist
October 17th, 2012
Topics: Analytics, Perspectives, Training
Instead of wasting time on beautiful reports that no one reads, I suggest that you focus primarily on metrics that can be tied to an action – after all, why waste time measuring something that cannot or will not lead to action? As promised, here’s how you go about it.
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Stephen Eide
Training and Development Specialist
October 16th, 2012
Topics: Analytics, Perspectives, Training
Do you ever get the feeling that people just don’t care about your reports? One fundamental step of any measurement strategy is making sure that each metric has at least one action tied to it. While it can be challenging to move from reporting on results to driving action, it’s critical for success.
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Lissa Gienty
Marketing Programs Manager
October 12th, 2012
Topics: Events, Mobile, Mobile Measurement, Perspectives
Direct marketers, are you paying attention to the mobile tsunami wave rolling on your shores? More importantly, are you doing something about it? Here’s how to get started: attend the DMA Conference in Las Vegas, October 13-18 and get advice from those in the mobile know.
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