John O'Toole

Senior Performance Marketing Consultant

Client Success: LBM gets big results in search and social marketing

August 14th, 2014

Topics: Services

This week, we published a new client success story for Legal Brand Marketing (LBM). LBM is a company that connects lawyers with individuals needing legal representation. They make many of those connections through search and social marketing and selected Webtrends to help them drive more quality leads to their member lawyers. In a nutshell, we significantly lowered

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Kristie Conner

Sr. Solution Marketing Manager

The Value of “Open” in Today’s Digital Marketing Ecosystem

June 6th, 2012

Topics: About, Analytics, Analytics 10, Innovations, Services

Data in and data out … whether you want to push data from Analytics 10 into your CRM system, email service provider, or marketing automation tool, or pull data in from multiple digital locations such as Facebook, Twitter or YouTube for a unified view, we provide the tools to not just make it possible, but easy.

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John Boyle

Digital Marketing / Optimization Consultant

4 Ways to Improve Your Submit Button

January 5th, 2012

Topics: Marketing Optimization, Services, Site Optimization, User Experience

When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance

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Mike Ricci

VP – Digital/Solutions Marketing

Webtrends Adds Mutual Mobile to Strategic Partner Program

August 5th, 2011

Topics: Mobile, Mobile Measurement, Partners, Services

As mobile marketing continues its accelerated growth, brands are desperately searching for best of class mobile technology partners who understand this fast-evolving channel and are capable of developing top-notch strategies, applications and mobile sites. While partnership options abound, precious few have established a track record for developing an array of successful applications and sites and

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Sandra Elliott

Director, Education Services

Report Monkey: How to Use Webtrends Templates to Avoid Analysis Paralysis

July 14th, 2010

Topics: Digital Marketing, Services, Training, User Experience

Let’s say I’m a Webtrends analyst, and my marketing team comes to me asking for help on a new project that includes some campaigns, some SEO stuff, and partner referrals. They want to know what activity is giving them the best return. Okay, so I work with them to figure out what they need to

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