The right online ad formula is often a mix of mobile, social, display and search advertising. It is important to minimize ad interruption and to increase margins through steady growth and optimization.
Data in and data out … whether you want to push data from Analytics 10 into your CRM system, email service provider, or marketing automation tool, or pull data in from multiple digital locations such as Facebook, Twitter or YouTube for a unified view, we provide the tools to not just make it possible, but easy.
When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
As mobile marketing continues its accelerated growth, brands are desperately searching for best of class mobile technology partners who understand this fast-evolving channel and are capable of developing top-notch strategies, applications and mobile sites. While partnership options abound, precious few have established a track record for developing an array of successful applications and sites and
Let’s say I’m a Webtrends analyst, and my marketing team comes to me asking for help on a new project that includes some campaigns, some SEO stuff, and partner referrals. They want to know what activity is giving them the best return. Okay, so I work with them to figure out what they need to
Another question I hear all the time in class: “How can I pull reports for specific product or business lines for my marketers?” And rather than the my stock non-answer of “it depends,” I have a very concrete answer: Shared bookmarks. That is, you can run searches or queries on the reports and bookmark the