Both Pay-per-Click and Social Advertising are extremely beneficial means of advertising, and, used together, create holistic brand awareness.
4 Ways to Improve Your Submit Button
When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
Webtrends Adds Mutual Mobile to Strategic Partner Program
As mobile marketing continues its accelerated growth, brands are desperately searching for best of class mobile technology partners who understand this fast-evolving channel and are capable of developing top-notch strategies, applications and mobile sites. While partnership options abound, precious few have established a track record for developing an array of successful applications and sites and
Report Monkey: How to Use Webtrends Templates to Avoid Analysis Paralysis
Let’s say I’m a Webtrends analyst, and my marketing team comes to me asking for help on a new project that includes some campaigns, some SEO stuff, and partner referrals. They want to know what activity is giving them the best return. Okay, so I work with them to figure out what they need to
Report Monkey Tips: How to Use Shared Bookmarks in Web Analytics
Another question I hear all the time in class: “How can I pull reports for specific product or business lines for my marketers?” And rather than the my stock non-answer of “it depends,” I have a very concrete answer: Shared bookmarks. That is, you can run searches or queries on the reports and bookmark the
Iterating in the Real World: Iterative Marketing, Part 3
This is the 3rd installment of Justin Spohn‘s Iterative Marketing series. You might want to catch up on the first two: Part 1: The Ishtar Problem Part 2: Culture for Change Optimize the Middle For most of us working in marketing, our time is measured in increments of “campaigns” — discreet units of work with
“Visits or visitors?” More Answers from a Frequent Webtrends Training Question
After Sandra’s post, I shot the “Visits or visitors?” question around to several people within Webtrends. My three most common answers were: “That’s a loaded question.” “That’s a vague question.” “You’re nuts.” After a little cajoling and explaining that we hear the question in training, here’s the answers and examples we heard back. Virginia Carcavallo-Orr,