Loren Johnson


Senior Product Marketing Manager

SharePoint: Turning RO-Why into ROI

July 15th, 2014

Topics: Analytics, Digital Marketing, SharePoint

Many organizations use SharePoint as a one-stop shop for company collaboration, information and communication. As with any IT investment, the return must justify the expense and effort. However, most companies fail to treat it as a targeted communications solution and, rather than researching, measuring and tailoring the content to their users, SharePoint becomes a conglomerate

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Steve Earl


Director Product Strategy

Making Waves: Webtrends positioned as a leader in Forrester report

May 13th, 2014

Topics: Analytics, Featured, Optimization, Solutions

This year, Forrester Research named Webtrends as a leader in the Forrester Wave: Web Analytics, Q2 2014 report. This is the fifth time Webtrends has been positioned as a leader in web analytics by Forrester. The report evaluated six web analytics vendors based on 75 criteria, including current offering, strategy and market presence. Webtrends was

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Loren Johnson


Senior Product Marketing Manager

Webtrends at SharePoint Conference 2014

March 27th, 2014

Topics: Featured, SharePoint

Microsoft’s SharePoint Conference (SPC) 2014 has come and gone, and those of us who attended from Webtrends can report a great event all around. Not only were there more than 10,000 SharePoint enthusiasts at the event, but there were more than 170 Microsoft partners, including Webtrends, and many of our closest allies and friends. Spread

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Chris Gardner


VP, Partner Sales

Webtrends at SharePoint Conference 2014

February 25th, 2014

Topics: Events, Featured, SharePoint

It’s finally here. The annual SharePoint Conference – or as most folks call it: “SPC” – commences on March 3. Thousands of SharePoint enthusiasts will congregate in Las Vegas for a week-long extravaganza. This marks my third SPC and I’m thrilled to reconnect with customers, partners, friends and the entire community. There will be plenty

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Neil Fasteen


Program Manager – Partner Solutions

Yahoo and Bing roll out secure search functionality

February 3rd, 2014

Topics: Analytics

In January 2014 both Yahoo and Bing made changes to the way they handle secure searches. This comes as a follow-up to Google’s move to default secure search last year, and is consistent with general trends online of moving to a “safer by default” stance for businesses whose user base falls into the realm of

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