Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
Many marketers are still getting their heads around how to measure success on YouTube. As with anything we do, the key is measuring the right things. It also means seeing the larger context to make sure those measurements have meaning, and then acting on what we’ve learned.
I moderated a panel at Engage 2013 today and interviewed three Webtrends customers about their measurement strategies and how they use Webtrends Analytics On Demand in support of those strategies. We covered topics from designing a measurement strategy, to democratizing data, to managing Webtrends within your enterprise and using digital intelligence beyond reports.
Webtrends’ annual customer conference, Engage 2013, is just around the corner. This year’s Engage promises to be our best-ever digital marketing forum for customers, business partners and global solutions experts. Engage happens January 28th–30th at the beautiful and historic Westin St, Francis Hotel in San Francisco. We have a fantastic line-up of exciting keynote speakers and a diverse series of content