I moderated a panel at Engage 2013 today and interviewed three Webtrends customers about their measurement strategies and how they use Webtrends Analytics On Demand in support of those strategies. We covered topics from designing a measurement strategy, to democratizing data, to managing Webtrends within your enterprise and using digital intelligence beyond reports.
Much like “big data,” the term digital intelligence is all the rage. Analysts are analyzing it. Mashable is covering it. Marketers are talking about it. Good thing, then, that Webtrends has teamed up with the industry’s foremost expert on digital intelligence, Forrester’s Joe Stanhope, to present a new webinar on September 19th at 9 a.m. PDT. “The Era of Digital Intelligence is Here. Are You Ready?” Well, are you?
Today we are proud to announce the availability of a new, free app for iPad that places highly relevant marketing analytics and insights, including trending data from websites, Facebook, Twitter and YouTube, at users’ fingertips. The first of its kind app, Webtrends Today is available currently via iTunes.
Data in and data out … whether you want to push data from Analytics 10 into your CRM system, email service provider, or marketing automation tool, or pull data in from multiple digital locations such as Facebook, Twitter or YouTube for a unified view, we provide the tools to not just make it possible, but easy.
If your company is indifferent to privacy, you could actually be losing a lot of money. When talking about dollars lost by sacrificing ownership of your analytics data – what you give up as payment for the cost of “free analytics” will likely surprise you.