This stellar invitation-only event focused less on introductory 101 Mobile topics and more on mature Mobile strategies for those that have been involved in driving the growth of emerging Mobile campaigns.
Let Flash Rest in Peace: A Declaration to Developers Everywhere
I predict that within the next 12 to 18 months all future Flash development will cease, except legacy support. But just because Flash is a sinking ship, it doesn’t mean all of their hard work and development genius has to go down with it.
How BlackBerry Supports Its App Developers with Mobile Analytics, Powered by Webtrends
A BlackBerry-branded version of Webtrends’ Analytics 10 for mobile helps developers create effective and useful mobile Apps. Read why Blackberry developers love the service.
The Telegraph Media Group: Monetizing Mobile Through Measurement
You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad.
10 Reasons Why Mobile Analytics Are Mission Critical to a Sustainable Mobile Strategy
Why it’s important to measure mobile – what works and what doesn’t, what the customer likes and doesn’t, and what delivers ROI and what doesn’t.
Digital Analytics, Social & Mobile—Central to the New Marketing Reality
On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile. Like our Forrester study, the key take away here is that “data driven” marketing will
Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World
Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for