Benjamin Diggles

Director of Digital Marketing

Responsive Web Design: magic bullet or conversion killer?

May 31st, 2013

Topics: Digital Marketing, Mobile, Mobile Optimization, User Experience

Seeing that I speak seemingly often at Mobile conferences on the topics of Mobile Marketing and Mobile Measurement Strategy, the topic of Responsive Web Design seems to be one that continually surfaces. Usually someone asks RWD VS M-Dot? Which to most may sound like gibberish – so let me define and give my point of

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Jane Lee

SEM Analyst

Mobile Landing Page Functionality

December 28th, 2012

Topics: Digital Marketing, Featured, Landing Page Marketing, Mobile, Mobile Measurement, Search Engine Marketing

It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.

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Tom Waterfall

Director of Optimisation Solutions, EMEA

Embarrassing Predictions: A foray into mobile and tablet optimization (Part 3)

December 17th, 2012

Topics: Digital Marketing, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Perspectives

In the digital space, it’s impossible not to bump into a ‘tablet’ headline or ‘mobile’ headline. We are using these devices in our everyday lives and they have become critical to every business. Yet there is still a severe lack of true mobile and tablet site testing.

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