Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.
In the digital space, it’s impossible not to bump into a ‘tablet’ headline or ‘mobile’ headline. We are using these devices in our everyday lives and they have become critical to every business. Yet there is still a severe lack of true mobile and tablet site testing.
As mobile matures, it has become an integrated component of brand marketing, not just a stand-alone channel or marketing initiative. Watch the recording of recent webinar on the latest in Mobile presented at DMA2012 last week.