Marko Muellner


Senior Director of Marketing

CES 2011 – Day 1 Buzz: Android eats Apple’s lunch (overall); Samsung is top buzzed about company on Day 1

January 5th, 2011

Topics: Buzz, Events, Mobile, Mobile Measurement, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——— With CES Day 1 winding down, analytic heads worldwide are reeling while trying to wrap around the key takeaways from the thousands of companies making noise at the world’s largest consumer technology tradeshow. Webtrends, the leader in mobile and social

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Marko Muellner


Senior Director of Marketing

Pre-CES Buzz: Android Edges iPhone and Other Insights

January 4th, 2011

Topics: Buzz, Events, Mobile, Mobile Measurement, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——— CES is upon us, and media are ablaze with stories about what will be this year’s hottest products. Webtrends, the leader in mobile and social analytics, has put its expert analytics to work, processing and analyzing tens of thousands of mentions

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Michele Warther


Former Director of Marketing + Community, Webtrends

Ze Frank to Host Webtrends Engage 2011 in San Francisco!

December 14th, 2010

Topics: Digital Marketing, Events, Mobile, Mobile Measurement, Social

Photo from Susty.com Over the past three years, Webtrends has refined what a great customer conference should be. And this year is no different – even if you’re not a customer you will learn more about marketing here than at most industry events! Dozens of short, diverse talks, like the “10 Minutes of Brilliance” sprint

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Former Creative Director of Design Lab, Webtrends

Compare Mobile to Social to Web with Webtrends

December 6th, 2010

Topics: Digital Marketing, Mobile, Mobile Measurement, Optimization, Segmentation, Social

How do you compare the performance of your website to the performance of your mobile app or social app? If you’re comparing different spaces or even sub-brands within your company — within your digital real estate, you probably find yourself doing some tedious copy-and-paste or Excel work. No more. With the latest release of Webtrends Analytics,

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Former Director of Mobile Analytics, Webtrends

Highlights from Media Post’s Mobile Insider Summit, August 25th to 28th

August 30th, 2010

Topics: About, Digital Marketing, Events, Mobile, Mobile Measurement, Social

Media Post had its first ever Media Summit in Lake Tahoe, where leading minds and marketers got together to chart out where the industry needs to go to fulfill its destiny at the center of the digital marketing mix. In addition to determining destiny, there were boat rides. And rumored strange tweets from the buffet

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Samantha Johnson


Marketing Manager

Three Fresh New Webtrends Apps: Invite, Forms and Sweepstakes

August 26th, 2010

Topics: About, Digital Marketing, Mobile, Mobile Measurement, Social

We’ve got more apps! Today, Webtrends Apps released three new additions to our Apps Suite: Invite, Forms, Sweepstakes. We’re excited about these apps because they provide valuable functionality that you can add to existing apps or launch stand-alone promotions with. We strongly recommend adding Invite functionality to your apps, websites, and mobile pages. This app

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Thom Schoenborn


Former Editorial Director, Webtrends

Ad Age and Wired Ask: “Is the Web Dead?”

August 17th, 2010

Topics: Mobile, Mobile Measurement, Social

Earlier this year, our execs traveled the country talking to analysts and press about our vision: the web is dead, and digital marketers’ attention need to grow beyond it to social and mobile. We borrowed the name of “The Splinternet” from Forrester’s Josh Bernhoff. This decentralized web concept is starting gain traction — in the

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