Mike Ricci


VP – Digital/Solutions Marketing

Digital Analytics, Social & Mobile—Central to the New Marketing Reality

November 2nd, 2011

Topics: Analytics, Digital Marketing, Mobile, Mobile Measurement, Optimization, Social

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile. Like our Forrester study, the key take away here is that  “data driven” marketing will

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Marko Muellner


Senior Director of Marketing

Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

October 10th, 2011

Topics: Analytics, Mobile, Mobile Measurement, Optimization, Site Optimization

Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for

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Mike Ricci


VP – Digital/Solutions Marketing

Adjusting to Apple’s UDID Deprecation: What You Need to Know

October 3rd, 2011

Topics: Analytics, Mobile, Mobile Measurement

In August news leaked that Apple was phasing out access to the unique device identifier (UDID) on iOS devices. By default the Webtrends SDK for iOS uses a hashed version of the UDID for the visitor id.  Never fear, the default behavior is easily adjusted. A simple SDK configuration change and rebuild will keep your

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