While it comes as a big surprise that Google is buying Motorola Mobility, it is just as surprising that Apple launched a cloud service that will eventually fully compete with Google’s services and Microsoft essentially turned Nokia into its own private Foxconn and will compete with Apple’s devices. All of these moves actually fit economic
Mike Ricci our VP of Mobile is at the Mobile Insider’s Summit in beautiful Lake Tahoe this week. Here’s what else Mike had to say from the conference floor: View “#mpmis and more on mobile” on Storify
That measuring marketing success – particularly mobile marketing – is a challenge isn’t exactly headline news. However, a recent King Fish Media study published by eMarketer revealed that 63 percent of mobile marketers are either not even trying to measure return on investment on mobile campaigns, or worse, don’t know. This came as a bit
As your mobile strategy evolves and matures, you need different insights about your audience and how they are engaging with your brand. Check out our latest guide for some key tips to approach mobile measurement. Here is an excerpt from the whitepaper: Business Trend Consumers across the globe continue to spend more and more time
As mobile marketing continues its accelerated growth, brands are desperately searching for best of class mobile technology partners who understand this fast-evolving channel and are capable of developing top-notch strategies, applications and mobile sites. While partnership options abound, precious few have established a track record for developing an array of successful applications and sites and
2011 finally the “year of mobile?” Or just the year people stop declaring it’s the year of mobile? From mobile devices like the iPad, Droid, and Blackberry to mobile sites like FourSquare and mocoSpace to apps like Pandora and Facebook Mobile to mobile advertising platforms like iAd, to a myriad of other devices connecting and
Eric Rickson, our Director of Mobile Analytics, is speaking at OMMA Metrics tomorrow on Engaging the Mobile Experience: Effective Mobile Measurement Strategies. If you’re in the Bay Area please join us at the Marriott Union Square at 10:45 am. Last week Mike Ricci, our VP of Mobile, held a webinar with BrightTALK called Can’t Measure
