Eric Rickson
Former Director of Mobile Analytics, Webtrends
March 25th, 2011
Topics: Digital Marketing, Mobile, Mobile Measurement
Understanding QR response is as simple as adding one or two campaign tracking codes to your landing page URL.
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Michele Warther
Former Director of Marketing + Community, Webtrends
March 25th, 2011
Topics: Mobile, Mobile Measurement, Perspectives
Mobile internet usage has almost doubled in the past year, with Australians turning to mobile devices to access the internet even when a computer may be available in the home or in the office. Australians most commonly access the mobile web at work or at home (both 42 per cent), followed by when they are
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Stephanie Bridges
Former Senior Manager, Demand Gen, Webtrends
March 25th, 2011
Topics: Mobile, Mobile Measurement, Optimization, Social
Given the recent changes in mobile and social marketing, I’m writing a series of industry briefs that explain exactly how Webtrends meets the needs of different industries — especially as they move from traditional websites to the emerging world of mobile and social. Here’s the introduction from the industry brief for retail. If it sparks
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Michele Warther
Former Director of Marketing + Community, Webtrends
March 16th, 2011
Topics: Mobile, Mobile Measurement, Perspectives
With the who’s who of the technology world hitting Barcelona last month for the infamous Mobile World Congress, when I was asked to write a guest blog for eCircle, the power of mobile marketing seemed to have a nice ring to it (surely I’m allowed at least one pun?). 2011 has been much heralded as
Read moreEric Rickson
Former Director of Mobile Analytics, Webtrends
March 9th, 2011
Topics: Innovations, Mobile, Mobile Measurement
In concert with Windows Phone 7 growing popularity, we are pleased to announce the release of our SDK for measuring Windows Phone 7 applications. Whether you are building a snack sized game or a mission critical application for your business, we strive to make it as easy as possible for you to understand how your applications are being used.
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Thom Schoenborn
Former Editorial Director, Webtrends
March 5th, 2011
Topics: About, Innovations, Mobile, Mobile Measurement, Social, User Experience
Director of User Experience, Justin Garrity, launched the ground-breaking Analytics 10 at Engage down in San Francisco. Webtrends Analytics 10 is unified analytics for social, mobile and web. So simple to use, with auto-magic campaign management built in. If everyone on your team has access to a complete picture of your brand online, how will
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Roger Macdonald
Analyst at GRS
March 1st, 2011
Topics: Events, Mobile, Mobile Measurement, Perspectives
Engage 2011 in San Francisco brought together a brain trust of executives with deep mobile experience in a breakout session to address some of the top considerations for publishers entering the mobile space. There was consensus that: Mobile can be used as a superb lead generation tool, particularly using a light touch soliciting email addresses
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