Casey Carey


Former VP of Product Marketing, Webtrends

Are You a Modern Digital Marketer?

August 8th, 2011

Topics: About, Analytics, Innovations, Partners

If So – Real-Time, Actionable Data is Your Super Power! Today, we made an exciting announcement regarding the acquisition real-time analytics provider, Reinvigorate. Following on the heels of this spring’s much heralded launch of Webtrends Analytics 10 and recently being named a preferred analytics solution for Microsoft SharePoint 2010, this news represents another significant step

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Former Director of Mobile Analytics, Webtrends

New Whitepaper: Developing a Strategy for Mobile Maturity and Investment

August 5th, 2011

Topics: Digital Marketing, Mobile, Mobile Measurement, Optimization

As your mobile strategy evolves and matures, you need different insights about your audience and how they are engaging with your brand. Check out our latest guide for some key tips to approach mobile measurement. Here is an excerpt from the whitepaper: Business Trend Consumers across the globe continue to spend more and more time

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Mike Ricci


VP – Digital/Solutions Marketing

Webtrends Adds Mutual Mobile to Strategic Partner Program

August 5th, 2011

Topics: Mobile, Mobile Measurement, Partners, Services

As mobile marketing continues its accelerated growth, brands are desperately searching for best of class mobile technology partners who understand this fast-evolving channel and are capable of developing top-notch strategies, applications and mobile sites. While partnership options abound, precious few have established a track record for developing an array of successful applications and sites and

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Michele Warther


Former Director of Marketing + Community, Webtrends

Engaging the Mobile Experience: Effective Mobile Measurement Strategies

August 2nd, 2011

Topics: About, Events, Methodology, Mobile, Mobile Measurement, Perspectives

2011 finally the “year of mobile?” Or just the year people stop declaring it’s the year of mobile? From mobile devices like the iPad, Droid, and Blackberry to mobile sites like FourSquare and mocoSpace to apps like Pandora and Facebook Mobile to mobile advertising platforms like iAd, to a myriad of other devices connecting and

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Michele Warther


Former Director of Marketing + Community, Webtrends

What’s New in Mobile and Where You Can Talk to Our Mobile Experts

July 20th, 2011

Topics: Mobile, Mobile Measurement, Perspectives

Eric Rickson, our Director of Mobile Analytics, is speaking at OMMA Metrics tomorrow on Engaging the Mobile Experience: Effective Mobile Measurement Strategies. If you’re in the Bay Area please join us at the Marriott Union Square at 10:45 am. Last week Mike Ricci, our VP of Mobile, held a webinar with BrightTALK called Can’t Measure

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Michele Warther


Former Director of Marketing + Community, Webtrends

Ask Yourself: Is the World Simple or Complicated?

July 20th, 2011

Topics: About, Analytics, Perspectives

The new age of digital marketing is messier than anyone might ever admit. New channels, technologies and connection points pop up daily, not to mention our culture’s reaction them. (Remember when MySpace was REALLY cool?) And as your digital team sprints to keep up, the question becomes, how do you plan for the unpredictability and

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