Mike Ricci


VP – Digital/Solutions Marketing

Mobile Measurement – 63% Admit to Flying Blind

August 15th, 2011

Topics: Mobile, Mobile Measurement, Perspectives

That measuring marketing success – particularly mobile marketing – is a challenge isn’t exactly headline news. However, a recent King Fish Media study published by eMarketer revealed that 63 percent of mobile marketers are either not even trying to measure return on investment on mobile campaigns, or worse, don’t know. This came as a bit

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Benjamin Diggles


Director of Digital Marketing

Reinvigorate: Sign Up, Install & Get Real Time Measurement!

August 10th, 2011

Topics: Analytics, Featured, Marketing Optimization

How exciting! Webtrends recently acquired Reinvigorate which is a simple, real-time web analytics and heatmaps product. You can learn all about the acquisition details here. I wanted to put together a simple walk through that shows how easy it is to sign up and install the product. Let’s get started. Step One: Go to the

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Casey Carey


Former VP of Product Marketing, Webtrends

Are You a Modern Digital Marketer?

August 8th, 2011

Topics: About, Analytics, Innovations, Partners

If So – Real-Time, Actionable Data is Your Super Power! Today, we made an exciting announcement regarding the acquisition real-time analytics provider, Reinvigorate. Following on the heels of this spring’s much heralded launch of Webtrends Analytics 10 and recently being named a preferred analytics solution for Microsoft SharePoint 2010, this news represents another significant step

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Former Director of Mobile Analytics, Webtrends

New Whitepaper: Developing a Strategy for Mobile Maturity and Investment

August 5th, 2011

Topics: Digital Marketing, Mobile, Mobile Measurement, Optimization

As your mobile strategy evolves and matures, you need different insights about your audience and how they are engaging with your brand. Check out our latest guide for some key tips to approach mobile measurement. Here is an excerpt from the whitepaper: Business Trend Consumers across the globe continue to spend more and more time

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Mike Ricci


VP – Digital/Solutions Marketing

Webtrends Adds Mutual Mobile to Strategic Partner Program

August 5th, 2011

Topics: Mobile, Mobile Measurement, Partners, Services

As mobile marketing continues its accelerated growth, brands are desperately searching for best of class mobile technology partners who understand this fast-evolving channel and are capable of developing top-notch strategies, applications and mobile sites. While partnership options abound, precious few have established a track record for developing an array of successful applications and sites and

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Michele Warther


Former Director of Marketing + Community, Webtrends

Engaging the Mobile Experience: Effective Mobile Measurement Strategies

August 2nd, 2011

Topics: About, Events, Methodology, Mobile, Mobile Measurement, Perspectives

2011 finally the “year of mobile?” Or just the year people stop declaring it’s the year of mobile? From mobile devices like the iPad, Droid, and Blackberry to mobile sites like FourSquare and mocoSpace to apps like Pandora and Facebook Mobile to mobile advertising platforms like iAd, to a myriad of other devices connecting and

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