Eric T. Peterson


CEO and Founder, Web Analytics Demystified, Inc.

Why Web Analytics Demystified is Excited about Webtrends Streams

January 16th, 2013

Topics: About, Analytics, Digital Marketing, Featured, Innovations, Partners, Streams

This is why I am excited about Webtrends Streams, and why Web Analytics Demystified has signed on as Webtrends’ only Streams reseller. For the first time ever, thanks to the Streams APIs, we are able to help our clients feel and respond to the pulse of their digital interactions as they happen – quickly, easily, and cheaply.

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Jane Lee


SEM Analyst

Mobile Landing Page Functionality

December 28th, 2012

Topics: Digital Marketing, Featured, Landing Page Marketing, Mobile, Mobile Measurement, Search Engine Marketing

It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.

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Tom Waterfall


Director of Optimisation Solutions, EMEA

Embarrassing Predictions: A foray into mobile and tablet optimization (Part 3)

December 17th, 2012

Topics: Digital Marketing, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Perspectives

In the digital space, it’s impossible not to bump into a ‘tablet’ headline or ‘mobile’ headline. We are using these devices in our everyday lives and they have become critical to every business. Yet there is still a severe lack of true mobile and tablet site testing.

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