Hope Frank
CMO
March 6th, 2012
Topics: Analytics, CMO, Perspectives
From Switzerland to San Francisco, data is one of the hottest trends in 2012 business, with many comparing it to a valuable renewable resource to be collected and harnessed for its power.
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James Belcher
Writer
March 5th, 2012
Topics: About, Analytics, Customer Stories, Digital Marketing, Featured, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Testing
You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad.
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Mike Ricci
VP – Digital/Solutions Marketing
February 8th, 2012
Topics: Analytics, Mobile, Mobile Measurement, Perspectives
Why it’s important to measure mobile – what works and what doesn’t, what the customer likes and doesn’t, and what delivers ROI and what doesn’t.
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Chad Giron
Senior Director, Media & Digital Influence
January 30th, 2012
Topics: Analytics, Customer Stories, Digital Marketing, Optimization, Perspectives, Social
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
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Ellen Seebold
Social Media Marketing, Webtrends
November 11th, 2011
Topics: Analytics, Digital Marketing, Events, Social Media Measurement
Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global
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Mike Ricci
VP – Digital/Solutions Marketing
November 2nd, 2011
Topics: Analytics, Digital Marketing, Mobile, Mobile Measurement, Optimization, Social
On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile. Like our Forrester study, the key take away here is that “data driven” marketing will
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Marko Muellner
Senior Director of Marketing
October 10th, 2011
Topics: Analytics, Mobile, Mobile Measurement, Optimization, Site Optimization
Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for
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