Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
Our first round of testing resulted in a successful 205% lift in clicks, so we were eager to try out more styles and see if we could get that number even higher. After all, we were high on a “mess with success” rush and couldn’t wait to get more clicks…
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
Upgraded sitelinks in enhanced campaigns display on the SERP page the same way normal sitelinks do, but offer advanced settings and reporting that marketers have been wanting for years. Here are 3 great tips I have for taking advantage of these new features.
In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.