Benjamin Diggles
Director of Digital Marketing
May 15th, 2013
Topics: Digital Marketing, Events, Featured, Mobile
Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
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Stacia Secreriat
Digital Marketing Specialist
May 7th, 2013
Topics: Conversion Optimization, Digital Marketing, Site Optimization
Our first round of testing resulted in a successful 205% lift in clicks, so we were eager to try out more styles and see if we could get that number even higher. After all, we were high on a “mess with success” rush and couldn’t wait to get more clicks…
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Mike Ricci
VP – Digital/Solutions Marketing
May 6th, 2013
Topics: Digital Marketing, Events, Facebook, Featured, Mobile, Partners
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
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John Lee
Marketing Programs Manager
April 29th, 2013
Topics: Digital Marketing, Social
How code-switching completely changes the social landscape.
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Mike Ricci
VP – Digital/Solutions Marketing
April 26th, 2013
Topics: Digital Marketing, Events, Featured, Perspectives
The purchase funnel is irrelevant in the new digital world; instead, it’s time to look at the entire Customer Journey and appreciate that different tools are relevant for each stage of this journey.
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Jamie McLeod
SEM Analyst
April 25th, 2013
Topics: Ad Spend Optimization, Advertising, Digital Marketing
Upgraded sitelinks in enhanced campaigns display on the SERP page the same way normal sitelinks do, but offer advanced settings and reporting that marketers have been wanting for years. Here are 3 great tips I have for taking advantage of these new features.
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Mike Ricci
VP – Digital/Solutions Marketing
April 24th, 2013
Topics: Digital Marketing, Events, Featured, Mobile Measurement
In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.
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