With recent improvements in ROI and campaign efficiency, it is clear that we all need to start paying more attention to Microsoft’s adCenter. Here’s where to start.
Local Coupons Come To Your Facebook News Feed
Local businesses in the U.S. can now create coupons to share on their Facebook page and to show up on others’ newsfeeds in Facebook. With an intuitive self-serve platform, posting a deal on Facebook is FREE.
Social Advertising & PPC Play Very Well Together
Both Pay-per-Click and Social Advertising are extremely beneficial means of advertising, and, used together, create holistic brand awareness.
Mashable Connect Day 2: Mad Men + Math Men = Digital Branding
The equation for digital branding in today’s world must include art AND science.
Mashable Connect 2012: Listening to the 99%
Users in the online community are powerful and are clearly driving business decisions.
How to Deliver With Digital: 8 Imperatives for CMOs
Actionable insights and imperatives to inspire CMOs to enhance their commitment to digital marketing.
Cookie Law Myth-Busting
The deadline is looming. May 26, 2012 will mark the one-year anniversary of the “cookie law” coming into effect. Non-compliant businesses will soon run the risk of facing penalties from the ICO if they don’t meet the regulations.