With recent improvements in ROI and campaign efficiency, it is clear that we all need to start paying more attention to Microsoft’s adCenter. Here’s where to start.
Local Coupons Come To Your Facebook News Feed
Local businesses in the U.S. can now create coupons to share on their Facebook page and to show up on others’ newsfeeds in Facebook. With an intuitive self-serve platform, posting a deal on Facebook is FREE.
Social Advertising & PPC Play Very Well Together
Both Pay-per-Click and Social Advertising are extremely beneficial means of advertising, and, used together, create holistic brand awareness.
AdWords Tips – Search Intent Is Out
With these new settings now in place, it’s a good idea to review your current inventory of keywords to see if you have any location terms that could impact your account. You may even discover an opportunity for a new geo-targeted campaign.
Perspectives on Facebook’s New Timeline for Pages and Ads Platform – What Do They Mean for Marketers?
Facebook is now after more sophisticated advertisers and big brands and has optimized its platform for the enterprise.
A Few More Reasons to Get Serious About Google+ and Facebook
Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.
How to Use Broad Match Modifier
The broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more