Jamie McLeod
SEM Analyst
April 25th, 2013
Topics: Ad Spend Optimization, Advertising, Digital Marketing
Upgraded sitelinks in enhanced campaigns display on the SERP page the same way normal sitelinks do, but offer advanced settings and reporting that marketers have been wanting for years. Here are 3 great tips I have for taking advantage of these new features.
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Chase Wells
Ads Partner Manager
February 11th, 2013
Topics: Ad Spend Optimization, Ads, Advertising, Engage, Events, Featured, Partners, Search Engine Marketing
While it’s important to make your campaigns more effective and to focus on metrics such as CPC, CTR, CPA, ROAS, ROI, CPL, and a variety of other TLAs (three letter acronyms), it’s crucial to see what Search is doing outside of these metrics that you are held to – and that are often overlooked.
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Joseph Drury
Account Manager, Webtrends Ads
February 1st, 2013
Topics: Ad Spend Optimization, Ads, Advertising, Digital Marketing, Solutions
Today marks the third and final installment of our blog post series on PPC account segmentation. During the first post we looked at ways to segment your PPC account by content and location. Next, we looked at ways to Segment your ppc accounts by Device and Medium (Search or Display). Today, we look at ways to segment your accounts by Network (Owned and Operated or Partner) and Match Type.
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Karen Feder
Search Manager - Webtrends
January 8th, 2013
Topics: Advertising, Digital Marketing, Facebook, Featured, Social
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
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Chase Wells
Ads Partner Manager
December 21st, 2012
Topics: Ads, Advertising, Buzz, Digital Marketing, Featured
As the holiday shopping season winds down and year-end approaches, the Webtrends Ads team would like to remind you of a few quick things to do so you don’t end up with any coal in your stocking or surprises before your New Year’s resolutions kick in!
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Tara Rohani
Interactive Producer & Project Manager.
December 4th, 2012
Topics: Ads, Advertising, Digital Marketing, Facebook, Featured, Social, Social/Apps
Each year we see more social media marketing campaign promotions for eCommerce brands during the holidays. There are three commonly used social media campaigns that can help your brand regardless of the stage of your social media marketing presence.
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Ryan Humm
SEM Manager
November 27th, 2012
Topics: Ads, Advertising, Digital Marketing, Search Engine Marketing
The paid search universe is one where there are still complex questions without clear answers. And that’s why exploring and innovating within that universe is so exciting. Every day there is work to be done to shine light where there was none before.
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