Chase Wells


Ads Partner Manager

Data That Speaks for Itself – How to Make your SEM Campaigns Scream

February 11th, 2013

Topics: Ad Spend Optimization, Ads, Advertising, Engage, Events, Featured, Partners, Search Engine Marketing

While it’s important to make your campaigns more effective and to focus on metrics such as CPC, CTR, CPA, ROAS, ROI, CPL, and a variety of other TLAs (three letter acronyms), it’s crucial to see what Search is doing outside of these metrics that you are held to – and that are often overlooked.

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Joseph Drury


Account Manager, Webtrends Ads

Segmenting Your PPC Campaigns (Part 3)

February 1st, 2013

Topics: Ad Spend Optimization, Ads, Advertising, Digital Marketing, Solutions

Today marks the third and final installment of our blog post series on PPC account segmentation. During the first post we looked at ways to segment your PPC account by content and location. Next, we looked at ways to Segment your ppc accounts by Device and Medium (Search or Display). Today, we look at ways to segment your accounts by Network (Owned and Operated or Partner) and Match Type.

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