Upgraded sitelinks in enhanced campaigns display on the SERP page the same way normal sitelinks do, but offer advanced settings and reporting that marketers have been wanting for years. Here are 3 great tips I have for taking advantage of these new features.
While it’s important to make your campaigns more effective and to focus on metrics such as CPC, CTR, CPA, ROAS, ROI, CPL, and a variety of other TLAs (three letter acronyms), it’s crucial to see what Search is doing outside of these metrics that you are held to – and that are often overlooked.
Today marks the third and final installment of our blog post series on PPC account segmentation. During the first post we looked at ways to segment your PPC account by content and location. Next, we looked at ways to Segment your ppc accounts by Device and Medium (Search or Display). Today, we look at ways to segment your accounts by Network (Owned and Operated or Partner) and Match Type.
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
As the holiday shopping season winds down and year-end approaches, the Webtrends Ads team would like to remind you of a few quick things to do so you don’t end up with any coal in your stocking or surprises before your New Year’s resolutions kick in!
Each year we see more social media marketing campaign promotions for eCommerce brands during the holidays. There are three commonly used social media campaigns that can help your brand regardless of the stage of your social media marketing presence.
The paid search universe is one where there are still complex questions without clear answers. And that’s why exploring and innovating within that universe is so exciting. Every day there is work to be done to shine light where there was none before.