With recent improvements in ROI and campaign efficiency, it is clear that we all need to start paying more attention to Microsoft’s adCenter. Here’s where to start.
Adapting To Your Dynamic Customer Base
What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.
A Few More Reasons to Get Serious About Google+ and Facebook
Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.
Just Like Google and Facebook, Twitter Now Charges Brands to Reach Their Own Customers
You know a web service has reached massive scale when it can charge brands to reach their own customers. Google has been doing it for years, Facebookâs been at it for the past couple of years, and now Twitter has just entered this hallowed territory with its new promoted tweets feature, which lets brands keep