Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends
May 25th, 2011
Topics: Analytics, Buzz, Perspectives, Social
From the world’s biggest focus group to the sex lives of iPhone-users, Christian Howes explains why data is at the heart of social commerce Data is vital to a business, and we all should love it. It’s easy to switch off at the thought of it, but data is changing the world we live in.
Read moreDavid Stewart
Creative Director, Design Lab
May 25th, 2011
Topics: About, Analytics, Buzz, Methodology, User Experience
It really does. Of course, as a User Experience Designer for a company called Webtrends I’m a little biased. If I didn’t feel this way my boss would be worried. But lately, geeking out over data has become more mainstream. From the New York Times’ amazing data visualization lab to Feltron’s Annual Reports, data has
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Bret Bernhoft
Former Marketing Intern, Webtrends
April 30th, 2011
Topics: Buzz, Social, Social Media Measurement
Yesterday our pre-Royal Wedding Buzz infographic was picked up by Mashable with other mentions in USA Today, Chicago Sun Times, Geek Sugar and more. Today our Royal Wedding Social Media Snapshot, which highlighed what happened from Noon PST April 28 until 24 hours later, was covered by some of the same publications. This had me thinking
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Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends
April 29th, 2011
Topics: Buzz, Social Media Measurement
With the royal nuptials upon us, the socialsphere is buzzing about everything from the dresses (yes, plural), to wedding party and players, to the weather forecast. We took a look at buzz across social networks, blogs, microblogs and news media to see who was buzzing, from where, and what about. The findings may surprise you.
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Michele Warther
Former Director of Marketing + Community, Webtrends
April 20th, 2011
Topics: About, Buzz, Events, Mobile, Mobile Measurement
Yesterday our new VP of Mobile, Mike Ricci spoke at Marketing Innovation & Discovery Summit held in Austin. This event, hosted by Quantum Digital, brings together agency super stars and executives from world-recognized brands. His session was on uncovering what’s fueling the mobile marketing explosion and help get attendee up to speed on some key
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Denise Tarantino
Former VP/GM Ads, Webtrends
April 1st, 2011
Topics: Buzz, Search Engine Marketing
After introducing paid video placement on the search engine results page (SERP) 2 years ago with the introduction of the Video Plus Box (now known as Video Extensions), Google has released a new video format, Media Ads. Media Ads is a giant step forward for Google in several aspects as it uses a completely new
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Marko Muellner
Senior Director of Marketing
March 25th, 2011
Topics: Buzz, Digital Marketing
FIRST FOUR OPINION DEFLATION While measuring the buzz from the NCAA tournament, we asked ourselves, “Is the new ‘First Four’ a good idea or a bad idea?” What is everyone else saying about it? Well, after the “First Four” games, the negative buzz had grown. Blog posts like, “Do you hear me, NCAA? It’s stupid!”
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