Michele Warther
Former Director of Marketing + Community, Webtrends
March 24th, 2011
Topics: Buzz, Perspectives, Social
As we’ve seen in recent years, the SXSW conversation happens as much socially as it does at the event itself – maybe even more so. Of course those conversations include the obligatory “SXSW Is Over” comments (I’m loving the article Saying “SXSW Is Over” Is Over with its Portlandia references). While we were at the
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Peter Yared
Former VP/GM Social, Webtrends
March 22nd, 2011
Topics: Buzz, Optimization, Perspectives
Sentiment analysis is a hot new trend in social media, with the promise of helping brands understand what consumers are thinking and saying about their products. Products including early contender Radian 6, newcomers such as BuzzLogic, and my own company’s Webtrends Social Measurement product are becoming pervasive in marketing organizations. But while consumer sentiment is
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Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends
March 2nd, 2011
Topics: Buzz, Perspectives
When it came to the Apple iPad 2 announcement earlier today, one thing dominated the buzz—and that thing was the Apple man himself. Tech press and bloggers have been buzzing all week about whether Jobs would make an appearance, and according to Jobs, he wouldn’t miss it. The twittersphere was ripe with comments equally about
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Marko Muellner
Senior Director of Marketing
February 28th, 2011
Topics: Buzz, Events, Mobile, Mobile Measurement, Social
It takes more than an f-bomb to excite the kids these days. This year’s show, all 3 hours of it, was less entertaining than a Rihanna/Ciara Twitter war. The heavy favorites prevailed and the program was classic Oscars, like seriously classic, like Billy Crystal introducing Bob Hope classic. Robert Downey Jr. and Jude Law got
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Hope Frank
CMO
February 17th, 2011
Topics: Buzz, Events, Mobile, Mobile Measurement, Perspectives, User Experience
This post is part of a series covering the 2011 Mobile World Congress. You can see the entire series here MWC 2011 Buzz Winners: Samsung, LG, HTC, and Sony win for product innovation; Tablets are Here to Stay; Google / Android Dominates Platform As Mobile World Congress 2011 (MWC 2011) draws to a close, executives, engineers
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Hope Frank
CMO
February 15th, 2011
This post is part of a series covering the 2011 Mobile World Congress. You can see the entire series here What a difference a day makes. Webtrends, the global leader in digital analytics, continues to analyze the buzz coming out of Mobile World Congress (MWC 2011) on day two to see how mindshare is shifting as
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Hope Frank
CMO
February 14th, 2011
Topics: Buzz, Digital Marketing, Mobile, Mobile Measurement
This post is part of a series covering the 2011 Mobile World Congress. You can see the entire series here. Day one of the largest mobile event is in full swing in Barcelona, as executives from around the globe gather for the latest product announcements, and with plenty of tapas and sangria. Webtrends, the global
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