Christian Howes


Former Head of Solutions Engineering EMEA, Webtrends

Mobile World Congress Pre-Show: Webtrends goes to Barcelona

February 13th, 2011

Topics: Buzz, Events, Mobile, Mobile Measurement

This post is part of a series covering the 2011 Mobile World Congress. You can see the entire series here. It’s a Sunday, but the world of technology today starts the annual pilgrimage of all things mobile, and that journey ends in Barcelona at the Mobile World Congress. I have been to the show a few

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Super Bowl XLV — The Buzz Wars

February 7th, 2011

Topics: Buzz, Events, Perspectives

Note: this buzz analysis is part of a series of posts analyzing the conversation around big events. See our analysis of CES and the State of the Union. On all counts it was an entertaining Super Bowl. The game came down to the last 2 minutes, the “brand bowl” around commercials had some winners (and

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Michele Warther


Former Director of Marketing + Community, Webtrends

Measuring the Social State of the Union

January 26th, 2011

Topics: Buzz, Social

Since the State of the Union is kind of a big deal, we decided to take a look at the key topics mentioned during the speech and see which ones were getting the most online traction. Over 240,237 conversations were detected over the past 24 hours using Webtrends Social Measurement. Key Topics An analysis of

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Thom Schoenborn


Former Editorial Director, Webtrends

#wareagle Wins BCS, but #goducks Wins the Buzz

January 11th, 2011

Topics: About, Buzz, Perspectives, Social

Based here in Oregon, Webtrends shares the following information with heavy hearts and a bit of a hungover brain. Comparing the two schools’ major hashtags for the BCS national championship game, the Auburn Tigers (#wareagle) may have won the game (ARGH!), but the Oregon Ducks (#goducks) won the buzz championship. Total Tweets: #wareagle: 9,912 #goducks:

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CES Buzz Wrap Report: Samsung, Lady Gaga, Android and Tablets Win in 2011

January 10th, 2011

Topics: Buzz, Events, Mobile, Mobile Measurement, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——- CES 2011 wrapped up on Saturday, leaving 140,000 industry insiders to scatter back across the globe with visions of tablets, smart phones and connected TVs dancing in their heads. So who were the clear winners of CES 2011? At Webtrends,we pride ourselves in

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Marko Muellner


Senior Director of Marketing

CES 2011 Celebrity Buzz: It’s official – CES went goo goo for Gaga; and Darth Vader still has what it takes

January 7th, 2011

Topics: Buzz, Events, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——- CES has become a pop culture phenomenon, but here’s proof that the buzz is still “geek” at heart.  Lady Gaga, a proven geek in her own right, was queened the most buzzworthy CES celeb according to Webtrends, and Darth Vader grabbed the

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