Ellen Seebold


Social Media Marketing, Webtrends

The CIO/CMO Agenda

July 10th, 2013

Topics: CMO, Digital Marketing, Events

Webtrends CMO Martin Doettling recently participated in an invitation-only sold-out event presented by CIO Magazine and The CMO Club. The event focused on how today’s CIOs & CMOs have more in common than ever before: the shared need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.

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Emerging Trends in Analytics and Digital Marketing

September 27th, 2012

Topics: Analytics, CMO, Events, Featured, Innovations, Perspectives

A few days ago, I had a chance to attend the 2012 Semphonic X Change Conference, which continues to evolve as one of the most relevant events in the analytics and digital marketing space. Here are my take-aways from the conference, the emerging digital marketing issues that I heard dominating the discussions, and hints at the trends that I see shaping the future of the industry.

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Ellen Seebold


Social Media Marketing, Webtrends

Adapting To Your Dynamic Customer Base

April 17th, 2012

Topics: Advertising, CMO, Digital Marketing, Events, Featured, Marketing Optimization, Social, Social Media Measurement, Social/Apps

What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.

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