Webtrends CMO Martin Doettling recently participated in an invitation-only sold-out event presented by CIO Magazine and The CMO Club. The event focused on how today’s CIOs & CMOs have more in common than ever before: the shared need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.
A few days ago, I had a chance to attend the 2012 Semphonic X Change Conference, which continues to evolve as one of the most relevant events in the analytics and digital marketing space. Here are my take-aways from the conference, the emerging digital marketing issues that I heard dominating the discussions, and hints at the trends that I see shaping the future of the industry.
What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.