Martin Doettling


CMO

Emerging Trends in Analytics and Digital Marketing

September 27th, 2012

Topics: Analytics, CMO, Events, Featured, Innovations, Perspectives

A few days ago, I had a chance to attend the 2012 Semphonic X Change Conference, which continues to evolve as one of the most relevant events in the analytics and digital marketing space. Here are my take-aways from the conference, the emerging digital marketing issues that I heard dominating the discussions, and hints at the trends that I see shaping the future of the industry.

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Ellen Seebold


Social Media Marketing, Webtrends

Adapting To Your Dynamic Customer Base

April 17th, 2012

Topics: Advertising, CMO, Digital Marketing, Events, Featured, Marketing Optimization, Social, Social Media Measurement, Social/Apps

What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.

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