The purpose of QR codes is to enhance user experience, drive more traffic, interaction and conversions from where ever you are, with the convenience of using your smart phone, and to provide value to customers.
Adapting To Your Dynamic Customer Base
What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.
How To Deliver The Most Relevant Digital Experience To Your Audience
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
The Telegraph Media Group: Monetizing Mobile Through Measurement
You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad.
Success for Negative Keywords
I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products. One variation of this is looking at your organic search report
CMOs Need To Change How They Communicate To Their Fans In 2012
The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought.
4 Ways to Improve Your Submit Button
When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance