Michael Wilson


Sr. Director, Product Marketing - Optimize

Conversions are only part of the customer experience equation

June 30th, 2014

Topics: Marketing Optimization

This week, I attended the Forrester Forum for Customer Experience Professionals in New York, which is a conference that provides research and insight on how to create the most compelling customer experiences in order to grow revenue, retain customers and have those customers recommend your brand. During my stay, I had an opportunity to speak

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Stacia Secreriat


Digital Marketing Manager

Keep Creative Momentum Alive – 4 Easy Steps

September 13th, 2013

Topics: Digital Marketing, Marketing Optimization

Marketing campaigns start with a great idea, but take a lot of time, calculated thought, and planning to become a reality. First you brainstorm a million ideas to whittle down to the one that will ultimately have legs in the market. Then there’s careful selection of your target audience, crafting the right message, content creation,

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Stacia Secreriat


Digital Marketing Manager

What can the new Facebook conversion tracking pixels do for you?

July 18th, 2013

Topics: Digital Marketing, Facebook, Marketing Optimization, Testing

Facebook recently released news of their new conversion tracking pixel. In Facebook’s own words, “conversion pixels are used to signal events that happened while the user was browsing your website.” This is exciting news, because the true value of a Facebook ad is in the actions a visitor takes after viewing it. The new pixel

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Karen Wood


Sr. Solution Marketing Manager

Data-Driven From the Ground Up: How Analytics Can Build a Better Optimization Strategy

July 12th, 2013

Topics: Analytics, Digital Marketing, Events, Marketing Optimization

According to Forrester, digital experience and digital marketing professionals continue to rank analytics technology solutions as most top of mind for 2013. Despite an evolving landscape with a wide range of solutions and tools, analytics remains a cornerstone of digital marketing.

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Stacia Secreriat


Digital Marketing Manager

Beyond unclear results or small gains. What makes a worthwhile test?

July 11th, 2013

Topics: Digital Marketing, Marketing Optimization, Optimization, Site Optimization

This week concludes a series of tests we’ve been conducting on our monthly customer newsletter. The first test changed the design and content strategy of the newsletter, and we saw significant increase in both open rate and click-throughs. The second test built on the success of the first and aimed to find the subject line

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Stacia Secreriat


Digital Marketing Manager

A Thought Experiment: The Elusive Subject Line Test

June 27th, 2013

Topics: Digital Marketing, Email, Marketing Optimization, Testing

You may recall last month when we tested our monthly corporate newsletter design and content strategy. It’s part of our weekly Backstage Access program, where we strive to test, measure and report our results to the world in the effort to share common problems all digital marketers face. This month we built on May’s test

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