Stephen Eide


Training and Development Specialist

Five Steps to Drive Double-Digit Conversion Lift

February 22nd, 2013

Topics: Conversion Optimization, Featured, Marketing Optimization, Online Testing, Site Optimization, Testing

Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.

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Vladimir Brayman


Ph.D., Chief Scientist

What Should You Expect from a Testing Tool?

February 19th, 2013

Topics: Campaign Optimization, Conversion Optimization, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Perspectives, Site Optimization

Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at

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Tom Waterfall


Director of Optimisation Solutions, EMEA

Moneysupermarket.com Wins Gold from WhichTestWon for Best Financial Multivariate Testing

February 18th, 2013

Topics: Marketing Optimization, Online Testing, Optimization, Site Optimization

Moneysupermarket.com won gold from WhichTestWon for running a multivariate test in the Credit Cards channel that looked to better understand visitor behaviour based on gender. Their testing showed that men and women responded differently to the presentation of credit scores when applying for credit.

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Tom Waterfall


Director of Optimisation Solutions, EMEA

Embarrassing Predictions: A foray into mobile and tablet optimization (Part 3)

December 17th, 2012

Topics: Digital Marketing, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Perspectives

In the digital space, it’s impossible not to bump into a ‘tablet’ headline or ‘mobile’ headline. We are using these devices in our everyday lives and they have become critical to every business. Yet there is still a severe lack of true mobile and tablet site testing.

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Tom Waterfall


Director of Optimisation Solutions, EMEA

Embarrassing Predictions: A foray into mobile and tablet optimization (Part 2)

December 10th, 2012

Topics: Digital Marketing, Featured, Marketing Optimization, Optimize, Perspectives, User Experience

In my blog last week, I looked at why mobile and tablet optimization was imperative to businesses. In this second blog of the series, I’ll explore why the time is now to optimize – I will also provide you with two of my top four considerations for tablet and mobile optimization.

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