Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.
Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at
Moneysupermarket.com won gold from WhichTestWon for running a multivariate test in the Credit Cards channel that looked to better understand visitor behaviour based on gender. Their testing showed that men and women responded differently to the presentation of credit scores when applying for credit.
Today, we look at Device Targeting and the Search vs. Display Network. Our favorite ways to segment PPC campaigns include: Content, Location, Device, Medium (Search or Display), Network (Owned and Operated or Partner Network) and Match Type.
In the digital space, it’s impossible not to bump into a ‘tablet’ headline or ‘mobile’ headline. We are using these devices in our everyday lives and they have become critical to every business. Yet there is still a severe lack of true mobile and tablet site testing.
In my blog last week, I looked at why mobile and tablet optimization was imperative to businesses. In this second blog of the series, I’ll explore why the time is now to optimize – I will also provide you with two of my top four considerations for tablet and mobile optimization.