Marketing campaigns start with a great idea, but take a lot of time, calculated thought, and planning to become a reality. First you brainstorm a million ideas to whittle down to the one that will ultimately have legs in the market. Then there’s careful selection of your target audience, crafting the right message, content creation,
What’s on YOUR home page? Currently, if you visit our main Webtrends.com site, you’ll see a test running with an image of a pink llama with a horn. A llamacorn. Gazing at a rainbow. Every workplace has their own set of inside jokes, and a desire to be creative. As a marketer, I always want
Facebook recently released news of their new conversion tracking pixel. In Facebook’s own words, “conversion pixels are used to signal events that happened while the user was browsing your website.” This is exciting news, because the true value of a Facebook ad is in the actions a visitor takes after viewing it. The new pixel
According to Forrester, digital experience and digital marketing professionals continue to rank analytics technology solutions as most top of mind for 2013. Despite an evolving landscape with a wide range of solutions and tools, analytics remains a cornerstone of digital marketing.
This week concludes a series of tests we’ve been conducting on our monthly customer newsletter. The first test changed the design and content strategy of the newsletter, and we saw significant increase in both open rate and click-throughs. The second test built on the success of the first and aimed to find the subject line
You may recall last month when we tested our monthly corporate newsletter design and content strategy. It’s part of our weekly Backstage Access program, where we strive to test, measure and report our results to the world in the effort to share common problems all digital marketers face. This month we built on May’s test
Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.