What’s on YOUR home page? Currently, if you visit our main Webtrends.com site, you’ll see a test running with an image of a pink llama with a horn. A llamacorn. Gazing at a rainbow. Every workplace has their own set of inside jokes, and a desire to be creative. As a marketer, I always want
Backstage Access was born of Webtrends’ love for all things data. We love to share campaign results internally and sometimes marvel at interesting data points. So why keep these insights to ourselves? We know you’re working on the same problems we are, so let’s join forces.
I think it won’t be an exaggeration to say that the advances in science and technology we see today are due, in large part, to the scientific method. Introduced in its modern form by the scientists of the Enlightenment in the late seventeenth – early eighteenth century in Western Europe, the scientific method put the
There has been a lot of industry buzz going around about the advantages and disadvantages of the Hybrid Mobile App approach in relation to Mobile development. In this post, Benjamin Diggles defines what a Hybrid Mobile App is, the pros and cons and the measurement challenges attached.
On Wednesday May 16th, I had the great pleasure of being invited to speak at the Mobile Marketing Strategies Summit in San Francisco. The event brought together some of the top thought leaders in the world of mobile marketing for an intensive two-day session which focused heavily on how marketers could forge a compelling mobile strategy.
2011 finally the “year of mobile?” Or just the year people stop declaring it’s the year of mobile? From mobile devices like the iPad, Droid, and Blackberry to mobile sites like FourSquare and mocoSpace to apps like Pandora and Facebook Mobile to mobile advertising platforms like iAd, to a myriad of other devices connecting and