Stacia Secreriat
Digital Marketing Specialist
April 11th, 2013
Topics: Digital Marketing, Innovations, Methodology
Backstage Access was born of Webtrends’ love for all things data. We love to share campaign results internally and sometimes marvel at interesting data points. So why keep these insights to ourselves? We know you’re working on the same problems we are, so let’s join forces.
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Vladimir Brayman
Ph.D., Chief Scientist
January 22nd, 2013
Topics: About, Digital Marketing, Methodology, Perspectives
I think it won’t be an exaggeration to say that the advances in science and technology we see today are due, in large part, to the scientific method. Introduced in its modern form by the scientists of the Enlightenment in the late seventeenth – early eighteenth century in Western Europe, the scientific method put
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Benjamin Diggles
Director of Digital Marketing
October 18th, 2012
Topics: Analytics, Featured, Innovations, Methodology, Mobile, Mobile Measurement
There has been a lot of industry buzz going around about the advantages and disadvantages of the Hybrid Mobile App approach in relation to Mobile development. In this post, Benjamin Diggles defines what a Hybrid Mobile App is, the pros and cons and the measurement challenges attached.
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Mike Ricci
VP – Digital/Solutions Marketing
May 17th, 2012
Topics: Analytics, Events, Featured, Methodology, Mobile, Mobile Measurement
On Wednesday May 16th, I had the great pleasure of being invited to speak at the Mobile Marketing Strategies Summit in San Francisco. The event brought together some of the top thought leaders in the world of mobile marketing for an intensive two-day session which focused heavily on how marketers could forge a compelling mobile strategy.
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Michele Warther
Former Director of Marketing + Community, Webtrends
August 2nd, 2011
Topics: About, Events, Methodology, Mobile, Mobile Measurement, Perspectives
2011 finally the “year of mobile?” Or just the year people stop declaring it’s the year of mobile? From mobile devices like the iPad, Droid, and Blackberry to mobile sites like FourSquare and mocoSpace to apps like Pandora and Facebook Mobile to mobile advertising platforms like iAd, to a myriad of other devices connecting and
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Tim Germer
Manager, SEM
August 1st, 2011
Topics: Ads, Methodology, Perspectives
Whether you are working with an in-house team or an agency-partner, you might find yourself planning and presenting a quarterly business review. No need to fear these reviews, if you’ve followed the smart course of meeting regularly with your stakeholders, you’ll be only slightly challenging your client services skill-set with the quarterly business review or
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Michele Warther
Former Director of Marketing + Community, Webtrends
July 22nd, 2011
Topics: Methodology, Optimize, Segmentation, Site Optimization, Testing
It can be fairly straightforward today to create an online presence for your company and this can even be done overnight (albeit in a simple manner), but what is more challenging to digital marketers is making the most of their online presence and using it to increase revenue and build brand awareness. Here are a
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