Vladimir Brayman


Ph.D., Chief Scientist

Scientific Method in the Digital Marketing Practice

January 22nd, 2013

Topics: About, Digital Marketing, Methodology, Perspectives

I think it won’t be an exaggeration to say that the advances in science and technology we see today are due, in large part, to the scientific method. Introduced in its modern form by the scientists of the Enlightenment in the late seventeenth – early eighteenth century in Western Europe, the scientific method put the

Read more

Mike Ricci


VP – Digital/Solutions Marketing

Mobile Measurement – A Customer Intelligence Imperative

May 17th, 2012

Topics: Analytics, Events, Featured, Methodology, Mobile, Mobile Measurement

On Wednesday May 16th, I had the great pleasure of being invited to speak at the Mobile Marketing Strategies Summit in San Francisco. The event brought together some of the top thought leaders in the world of mobile marketing for an intensive two-day session which focused heavily on how marketers could forge a compelling mobile strategy.

Read more

Michele Warther


Former Director of Marketing + Community, Webtrends

Engaging the Mobile Experience: Effective Mobile Measurement Strategies

August 2nd, 2011

Topics: About, Events, Methodology, Mobile, Mobile Measurement, Perspectives

2011 finally the “year of mobile?” Or just the year people stop declaring it’s the year of mobile? From mobile devices like the iPad, Droid, and Blackberry to mobile sites like FourSquare and mocoSpace to apps like Pandora and Facebook Mobile to mobile advertising platforms like iAd, to a myriad of other devices connecting and

Read more