2011 finally the “year of mobile?” Or just the year people stop declaring it’s the year of mobile? From mobile devices like the iPad, Droid, and Blackberry to mobile sites like FourSquare and mocoSpace to apps like Pandora and Facebook Mobile to mobile advertising platforms like iAd, to a myriad of other devices connecting and
Campaign Reviews and How Not To Get Buried in the Details
Whether you are working with an in-house team or an agency-partner, you might find yourself planning and presenting a quarterly business review. No need to fear these reviews, if you’ve followed the smart course of meeting regularly with your stakeholders, you’ll be only slightly challenging your client services skill-set with the quarterly business review or
Top Tips For Optimising Your Online Presence
It can be fairly straightforward today to create an online presence for your company and this can even be done overnight (albeit in a simple manner), but what is more challenging to digital marketers is making the most of their online presence and using it to increase revenue and build brand awareness. Here are a
Data Makes Everything Better
It really does. Of course, as a User Experience Designer for a company called Webtrends I’m a little biased. If I didn’t feel this way my boss would be worried. But lately, geeking out over data has become more mainstream. From the New York Times’ amazing data visualization lab to Feltron’s Annual Reports, data has
You Are Missing The Biggest Opportunity On Facebook
[This article was originally published on Social Fresh.com - Ed] Social media has been a low-budget marketing practice for over a decade. This is because the practice has been largely based on publishing. Blog posts, tweets, wall posts, and more only cost the salary of the staff creating them. It’s not a surprise that brands
EdgeRank: The truth about Facebook’s secret sauce
Facebook revealed the formula behind their EdgeRank secret sauce last year. However, there is still a lot of mystery and confusion as to what it really is and how organizations can use it to improve their Facebook strategy.
Analytics 10 Part 2: The Design Process
This post is part of a series covering the launch of Analytics 10. You can see the entire series here. Analytics 10 has a lot of amazing features, but the one that has probably attracted the most attention is the visual design. While the design is a huge leap forward from the products that Analytics