Room: Yosemite B/CMO track Panelists: Bob Garcia, Webtrends; Brooks Bell, Brooks Bell Interactive; David Sprinkle, ROI Labs/Acronym; Eric Beane, VML; Jason Carmel, Zaaz Optimization is a sport. To fully enjoy the process requires a sporting attitude. Which comp will win? Why will it win? What does that say about the hypothesis we started with? It’s a
In my day-to-day activities, I set up a lot of tagging and reporting for Webtrends users. Many conversations start and end with, “We’ve got a new site launching this week and need reports.” Period. Webtrends can generate a lot of data about your business or campaign. You can get everything, from the summary (total site
Overview Fry, Inc. designs, develops, builds and hosts some of the world’s most-recognized and visited e-commerce web sites. Online operations created and managed by Fry generated nearly one billion dollars in 2002. Challenge Fry’s focus is developing e-commerce sites that not only look good, but more importantly, generate a substantial Return on Investment. Driven by
I presented at and attended the MarketingSherpa B2B Summit here near Boston today. Great conference with some very smart folks. I’m bringing home truly useful tips, (as well as recharged batteries) but my favorites were from Brian Carroll (startwithalead.com). He talked about how sales and marketing can better co-exist. Agree on the definition of a
If you’re a digital BtoB marketer then you know about lead generation and nurturing. You capture a lead, send her some email offering another webinar, repeat. But Sales departments are more intolerant of un-qualified leads then ever before. The world has changed — your prospects are busier, more mobile and solving business problems in all
DEAR REPORT MONKEY, I’m in charge of multiple marketing campaigns and wear about 5,000 different hats from development to execution. I’m also supposed to be measuring performance and iterating on results. However, being data-driven isn’t anywhere in my MBOs, so it frequently gets short shrift. I really want to be a data-driven marketer, but with
Optimization is disruptive and will make people at your organization uncomfortable. This is a good thing. The way most organizations work with websites doesn’t naturally encourage continual improvement. While a lot of changes might be made, the impact of those changes and why they are made aren’t always evaluated. A typical workflow might look like
