John Lee
Marketing Programs Manager

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

April 18th, 2013

Topics: Digital Marketing, Events, Social

Even the craziest ideas can deliver real ROI in social media.

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Christian Ericsson
Sales Engineer

Real-time: The Alpha and Omega of Tomorrow’s Digital Intelligence

April 16th, 2013

Topics: Digital Marketing, Featured, Innovations, Streams

I truly believe that the leap in technology which Webtrends Streams represents will change things forever. It’s no longer about speeding up access to your standard web analytics reports. It’s no longer a case of looking at a report that shows number of page views per minute. We see Streams as the foundation for a new way of doing things.

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Jeff Seacrist
VP, Product Strategy

Announcing In-The-Moment Marketing: Webtrends Action Center

April 15th, 2013

Topics: Digital Marketing, Email, Featured, Streams

Today, we’re announcing an exciting new platform for in-the-moment marketing — the Webtrends Action Center. We’re also announcing the first solution built on this exciting new platform, one that will revolutionize email remarketing.

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Stacia Secreriat
Digital Marketing Specialist

Backstage Access: Behind the Scenes of a Digital Marketing Department

April 11th, 2013

Topics: Digital Marketing, Innovations, Methodology

Backstage Access was born of Webtrends’ love for all things data. We love to share campaign results internally and sometimes marvel at interesting data points. So why keep these insights to ourselves? We know you’re working on the same problems we are, so let’s join forces.

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Tom Waterfall
Director of Optimisation Solutions, EMEA

Conversion optimisation in an increasingly internationalised online world: part 1

April 10th, 2013

Topics: Conversion Optimization, Digital Marketing

It’s important for businesses to recognise that countries or cultures interact with websites differently and should therefore be treated with a bespoke experience. In the realm of conversion optimisation, there are a number of best practices that can be considered.

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Eric Butler
Senior Director, Emerging Technologies

Introducing ‘As-It-Happens’ Visitor Data with Session Streams

April 9th, 2013

Topics: Digital Marketing, Featured, Streams

Customers are already using Streams to solve real problems, streamline their operations, and create new ideas within their businesses. This week, Webtrends Streams takes another leap into the future with the addition of Session Streams.

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Mike Ricci
VP – Digital/Solutions Marketing

Real-Time Marketing: Why You’ll Get Nowhere without Measurement

April 5th, 2013

Topics: Customer Stories, Digital Marketing, Featured, Mobile Measurement, Social Measurement

The best digital marketers in the space are putting measurement front and center. This allows them to better harness data to reach consumers in new and increasingly more relevant ways.

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