Many marketers are still getting their heads around how to measure success on YouTube. As with anything we do, the key is measuring the right things. It also means seeing the larger context to make sure those measurements have meaning, and then acting on what we’ve learned.
Over the last several years, a select few software companies have begun transitioning away from selling products, to consulting with solutions. This shift reflects the stark realty that a myopic focus on features and function has missed the mark. These companies have come to realize that their products aren’t solving the problems of the people that ultimately matter.
One of the main reasons we chose Vivastream for our conference social needs at Engage 2013 was that they collected and analyzed so much data that gave us insight into what people really cared about – and since we love data so much, I wanted to share some of the findings that were collected.