Mike Ricci
VP – Digital/Solutions Marketing
April 5th, 2013
Topics: Customer Stories, Digital Marketing, Featured, Mobile Measurement, Social Measurement
The best digital marketers in the space are putting measurement front and center. This allows them to better harness data to reach consumers in new and increasingly more relevant ways.
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Chase Wells
Ads Partner Manager
April 4th, 2013
Topics: Digital Marketing, Events, Featured
For those of us who have been attending search conferences for years, experiencing the new focus of this year’s recent Search Engine Strategies (SES) conference in New York was very refreshing.
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Stephen Eide
Training and Development Specialist
April 1st, 2013
Topics: Digital Marketing, Featured, Social Measurement, Social Media Measurement, Training
Many marketers are still getting their heads around how to measure success on YouTube. As with anything we do, the key is measuring the right things. It also means seeing the larger context to make sure those measurements have meaning, and then acting on what we’ve learned.
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John Lee
Marketing Programs Manager
March 29th, 2013
Topics: Digital Marketing, Events, Featured, Social
Jaw-dropping social campaigns are no accident. Here are 5 steps for creating your own.
Read moreMerlyn Gordon
Director, Solutions Marketing
March 13th, 2013
Topics: Digital Marketing, Featured, Innovations, Solutions
Over the last several years, a select few software companies have begun transitioning away from selling products, to consulting with solutions. This shift reflects the stark realty that a myopic focus on features and function has missed the mark. These companies have come to realize that their products aren’t solving the problems of the people that ultimately matter.
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John Lee
Marketing Programs Manager
March 8th, 2013
Topics: Digital Marketing, Events, Featured, Social, Social Media Measurement
Thanks to social, we didn’t have to choose between branding and lead gen. In just 48 hours, we were able to do both – and measure every aspect of it.
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Benjamin Diggles
Director of Digital Marketing
February 22nd, 2013
Topics: Buzz, Engage, Events, Featured, Partners
One of the main reasons we chose Vivastream for our conference social needs at Engage 2013 was that they collected and analyzed so much data that gave us insight into what people really cared about – and since we love data so much, I wanted to share some of the findings that were collected.
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